Whether you are communicating through your website, blog or social media, the images and messages that you use will help your brand...

The archetypes below are universally admired individuals, stories, or myths who represent particular fundamental human drive and feelings.

Brand Archetypes — Meet the Explorer. Finding oneself — self-recognition via discovery — is the final purpose of the Explorer

The power of the Ruler is to create and maintain a prosperous and peaceful kingdom. The power of the Magician is to transform.

Lincoln was the leader our country needed in the 1860s. He was open to new ideas, progressive, and forward-thinking.

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