top of page

Search Results

265 items found for ""

SERVICES (6)

  • Social Media Ad Training

    Everything you need to create and run your own Social Media Marketing business. Save hundreds of hours, thousands of dollars, and countless mistakes! Get 1:1 Coaching sessions with our expert trainers to guide your process. Includes industry-recognized certification training in Social Media Marketing.

  • Social Media Management Plans

    If you’re not social media savvy or just don’t have the time, this plan is perfect for you! Our Social Media Management program is designed to keep your audience engaged with targeted messages and relevant content…and best of all, it requires minimal effort on your part! As your business grows, it’s important to have a social media presence. But the truth is, most businesses don’t have the time or resources needed to manage their own accounts. That’s where we come in! What's Included: Complete Social Media Audit: We review your current social media profiles and make recommendations. Includes trivia, industry news, lifestyle, video posts, and corporate blog articles Custom Content: We create social posts that are customized for your audience demographics (i.e., age, gender, etc.) and specific to your market. Reposts: All of our posts are your posts – automatically! Conference Call: One conference call per month to discuss ways to improve your social media presence. Easy Set-Up: No accounts for any of the platforms required? No problem! We will set them up for you. Ala carte services are also available. *Participation will require three months contract term. Must contact us to cancel the service once subscribed.

  • Marketing Expert Hourly Rate

    ARDA Award Winning Online Marketing Certified Global Experts

View All

BLOG POSTS (91)

  • Case Study: Global Private Label Rebranding of Professional Services

    Case Study: Complete Rebranding and Digital Marketing Campaign for Jaeger USA Client Overview In this case study we will review the client success of Jaeger. Jaeger, an international private label manufacturing company headquartered in Germany, has a rich legacy spanning continents. With its presence on seven continents, Jaeger has established itself as a leader in its industry. However, in the face of evolving market dynamics and increased competition, Jaeger recognized the need for a complete rebranding to stay relevant and enhance its market presence. Challenge Jaeger approached Putnam Marketing with the challenge of executing a comprehensive rebranding strategy that not only revitalized its brand image but also optimized its digital presence. The goal was to increase brand awareness, attract new customers, and improve overall engagement through a cohesive branding kit, website development, and social media management. Strategy Putnam Marketing devised a multi-faceted strategy to address Jaeger's objectives effectively: Brand Identity Development: Putnam Marketing conducted in-depth research to understand Jaeger's core values, target audience, and market positioning. Based on the insights gathered, a refreshed brand identity was crafted, reflecting Jaeger's heritage, quality, and innovation. Branding Kit Design: A comprehensive branding kit was developed, including updated logo designs, brand guidelines, color palettes, typography, and visual elements. The kit aimed to ensure consistency across all touchpoints and reinforce Jaeger's brand message effectively. Website Development: The existing Jaeger website was redesigned and optimized for a seamless user experience. The new website featured intuitive navigation, engaging content, and responsive design to cater to diverse audiences across different devices. Social Media Management: Putnam Marketing implemented a robust social media strategy to amplify Jaeger's online presence. Content calendars were created to schedule regular posts across relevant platforms, showcasing Jaeger's products, initiatives, and industry insights. Additionally, community engagement was prioritized through active interaction with followers and timely responses to queries. Results The implementation of the rebranding and digital marketing campaign yielded significant success metrics: Organic Research Sessions: Increased by 23%, totaling 259 sessions. This surge in organic traffic signifies enhanced visibility and interest in Jaeger's brand offerings. New Sessions: Improved by 9% to 50.97%, indicating a notable increase in the percentage of first-time visits to Jaeger's digital platforms. This suggests successful audience acquisition and expanded market reach. Average Session Duration: Rose by 21% to 00:02:13, reflecting a substantial boost in user engagement. The extended duration indicates that visitors are actively exploring Jaeger's content and offerings, signaling a higher level of interest and satisfaction. Conclusion Through collaborative efforts and strategic execution, Putnam Marketing successfully spearheaded Jaeger's complete rebranding and digital marketing campaign. The revitalized brand identity, coupled with an optimized online presence, has strengthened Jaeger's market position, increased brand visibility, and fostered deeper engagement with its target audience. As Jaeger continues its journey of innovation and excellence, Putnam Marketing remains committed to supporting its growth trajectory through tailored marketing solutions. About Putnam Marketing SEO Welcome to Putnam Marketing SEO, where we bring your digital presence to life through strategic optimization and marketing solutions. As the President and founder of our esteemed agency, Kate Putnam leads our team with a passion for excellence in search engine optimization (SEO), digital marketing, and brand enhancement. With over a decade of experience in the dynamic realm of digital marketing, Kate has established herself as a leading authority in the field. Her expertise spans various industries, from e-commerce to finance, healthcare to hospitality, empowering businesses of all sizes to thrive in the competitive online landscape. Kate's journey in the realm of SEO began with a fervent curiosity for the ever-evolving algorithms of search engines. Through meticulous research, relentless testing, and a commitment to staying ahead of industry trends, she has honed her skills to deliver tangible results for our clients. At Putnam Marketing SEO, Kate's vision is clear: to provide tailored solutions that drive organic traffic, enhance online visibility, and ultimately, propel businesses toward sustainable growth. With a focus on white-hat SEO practices and ethical marketing strategies, Kate ensures that every campaign we undertake adheres to the highest standards of quality and integrity. Beyond her professional accomplishments, Kate is deeply passionate about educating others in the art and science of SEO. Through speaking engagements, workshops, and thought leadership initiatives, she shares her insights and empowers aspiring marketers to navigate the complexities of the digital landscape with confidence. Kate holds a Bachelor's degree in Marketing from the University of New Hampshire, where she graduated with honors. She continues to expand her knowledge through ongoing training and certifications, staying at the forefront of emerging technologies and industry best practices. When she's not immersed in the world of SEO, Kate enjoys hiking in the great outdoors, exploring new cuisines, and spending quality time with her family. For unparalleled expertise, personalized service, and unparalleled results in SEO and digital marketing, trust Kate Putnam and the dedicated team at Putnam Marketing SEO. Contact us today to discover how we can elevate your online presence and drive your business forward. ✨ LET'S BE FRIENDS! INSTA: instagram.com/kateputnam18 TIKTOK: tiktok.com/@kateputnam18 FACEBOOK: facebook.com/kateputnam18 LINKEDIN: https://www.linkedin.com/in/kateputnam YOUTUBE: youtube.com/@KatePutnam For further inquiries or to discuss potential collaborations, please contact Putnam Marketing at kate@putnam-seo.com.

  • How to Write the Perfect SEO Blog Post

    Unlock the Power of Effective Blogging with Putnam Marketing’s Comprehensive Checklist Welcome to the ultimate guide for crafting compelling and conversion-driving blog posts! At Putnam Marketing, we understand the importance of captivating content that not only grabs attention but also converts readers into loyal followers. That's why we've meticulously curated a Blog Post Checklist to ensure your content game is on point. From attention-grabbing titles to strategically positioned social sharing tools, our checklist covers every essential element you need to craft an awesome blog post that resonates with your audience and drives meaningful results. Let's dive into the key components of our expertly curated checklist: 1. Title Craft a title that not only grabs attention but also informs readers about what to expect. Make it eye-catching and interesting to draw in your audience from the get-go. 2. Subheading Elaborate on the title to define the purpose of your post and give readers a clear understanding of what they'll gain from reading further. 3. Thumbnail Visual aids are essential for engaging your audience. Choose a thumbnail that aligns with your content's themes and reflects your branding and style guide. 4. Author Give credit where it's due. Clearly indicate who wrote and contributed to the post, and consider making the author's profile selectable so readers can follow their favorite writers. 5. Content This is where the magic happens! Craft your blog post with care, ensuring it's informative, engaging, and optimized for readability. Remember to consider responsiveness for smaller devices, with a minimum text size of 18px. 6. Social Sharing Tools Make it easy for readers to spread the word. Include social sharing tools positioned in a fixed position on the page, allowing users to share your post at any point. 7. Optional Elements: Lead Conversion Content Seamlessly integrates relevant information about your product or service to encourage conversions. Related Articles Keep readers engaged by suggesting other posts relevant to the current topic. Opt-in for Subscription Provide a signup form for users to subscribe and receive notifications of new posts. Date Posted Provide context by displaying the date when the post was shared live. Tags Categorize your post with relevant tags to help users explore related topics. Comments Foster engagement by allowing users to join the discussion and contribute their thoughts. Ready to upgrade your content game? Grab your Putnam Marketing Blog Post Checklist today and start crafting captivating content that captivates and converts. For any questions or further assistance, don't hesitate to reach out to Kate at kate@putnam-seo.com. And remember to visit Putnam Marketing for more SEO tips, tricks, and content writing ideas. Let's make your blog stand out!

  • Drive Your Digital Success with Geo Tagging in SEO

    In today’s digital world, being found online is more important than ever. As the president of Putnam Marketing, I am constantly exploring ways to enhance our clients' visibility and engagement, and there’s one strategy that has proven to be a game-changer: Geo-Tagging in SEO. The Importance of SEO SEO isn’t just about ranking high in search results; it’s about connecting with your audience in a meaningful way. By optimizing your website for search engines, you ensure that your business is discoverable when your potential customers are searching for products or services like yours. Geo Tagging Geo-targeting (geotargeting) is the method of serving content to a website user based on their geographic location. This is useful for websites serving different content to users based on their country or region. For example, if you have a global website, you may want to display different content or products based on the user's location. This can be achieved through various means, such as IP address geolocation, GPS data, or manually selecting a location on a map. Geo-targeting can be used in conjunction with SEO (search engine optimization) to target specific regions or countries with relevant content or keywords. It’s important to note that geo-targeting is not a substitute for SEO, as it focuses on delivering relevant content to users based on their location, rather than optimizing a website for search engine rankings. While many marketers focus solely on traditional SEO tactics, such as keyword optimization and link building, they often overlook the power of geo-tagging. By incorporating geotags into your website’s content, you can significantly enhance your local SEO efforts and improve your visibility in specific geographic regions. Why Geo-Tagging Matters Geo-targeting is a valuable tool for delivering location-based content to users, but it should be used in conjunction with SEO for optimal results. Local Relevance Geo-tagging helps your website appear in local search results, making it more relevant to users in your area. Targeted Keywords By including location-specific keywords in your content, you can attract users who are actively searching for products or services in your area. Improved User Experience Geotagging allows you to provide a personalized experience to your visitors, showing them content that’s relevant to their location. By incorporating this tactic into your digital marketing efforts, you can improve your website’s visibility, attract more targeted traffic, and ultimately, drive more conversions. Reach out to our team at Putnam Marketing to learn more about how we can help you leverage the power of geo-tagging in your SEO strategy. Together, we can drive your digital success and help your business thrive in today’s competitive landscape. Let's Collaborate! Welcome to Putnam Marketing, where innovation meets profitability to drive your business forward. Founded with a vision for delivering transformative solutions that not only elevate your brand but also maximize revenue and ROI, Putnam Marketing is your trusted partner in achieving sustainable growth. Our Mission At Putnam Marketing, our mission is clear: to empower businesses of all sizes to thrive in the competitive landscape by driving sales, increasing revenue, and maximizing return on investment. We believe in the power of strategic marketing to not only enhance brand visibility but also to generate tangible results that directly impact your bottom line. Who We Are We are a team of seasoned professionals with a proven track record of delivering exceptional results. Our diverse expertise in marketing, design, and technology enables us to approach every project with a keen understanding of how to drive sales and maximize ROI for our clients. What Sets Us Apart What sets Putnam Marketing apart is our unwavering focus on revenue generation and ROI. We don't just deliver solutions; we deliver measurable results that directly impact your business's profitability. Our data-driven approach ensures that every marketing initiative is optimized to drive sales and maximize ROI. Kate Putnam, President Book a Call Now Email: kate@putnam-seo.com Website: putnam-seo.com Let’s be Friends on Social! Are You On the Top of Google Putnam SEO Marketing Marketing agency, Revenue-driven marketing, ROI-focused strategies, Sales optimization, Digital advertising, Conversion rate optimization, E-commerce solutions, Strategic marketing planning, SEO expertise, Brand visibility, Business growth, Data-driven marketing

View All

OTHER (94)

  • CANCELLATION POLICY | Putnam Marketing

    Purchase Options Cancellation Policy Cancellation Policy Some items in our store may be offered to you as a subscription, a pre-order, or a try before you buy. This cancellation policy lays out how you can change or cancel these kinds of purchases. Subscriptions When you purchase a subscription you'll receive repeat deliveries. These are based on the subscription duration and frequency that you select. Your payment details will be stored securely and you'll be charged for each of these deliveries unless you choose to pay in advance. Some subscriptions may auto-renew at the end of their duration. If you don't want to renew a subscription you can cancel it. If you want to cancel or change your subscription, you can do it at any time. Your order confirmation emails have links to your order. You can manage your subscription from there. See our returns policy for more details on returns and refunds. Pre-orders When you purchase a pre-order, you are buying an out-of-stock or soon-to-be-available product not yet in inventory. We may collect no payment or a partial deposit at checkout, store your payment method, then fulfill and charge the full or remaining payment at a future date. You can cancel a partially paid pre-order order that has not yet been fulfilled. If the order has been fulfilled, then you can't cancel the order, but you can request a full or partial refund. See our returns policy for more details on returns and refunds. Try before you buy When you purchase a try before you buy an item, we authorize your payment method before fulfilling the order. You will have a certain amount of time to decide if you want to keep the item. Once the time period has passed, if you have not returned the item, we will charge your payment method for the full amount.

  • PROJECT PLANNING | Putnam Marketing

    Project Outline Download your FREE Essentials Checklist Project Outline Email GRAB IT NOW Click here to download

  • Social Media | Gold Plan

    < Back Social Media | Gold Plan $499 *Participation includes a three-month contract term. Must contact us to cancel the service once subscribed. Book Now About Drive Lucrative Results on the Right Channels Professional Content Creation Choose the Right Channels and Tactics That Work for You What's Included? 9 posts per week | 20 captions and graphics Facebook , Twitter , Instagram , LinkedIn , TikTok, Pinterest Complete Social Media Audit: We review your current social media profiles and make recommendations. Posts – 9 per week: Includes trivia, industry news, lifestyle, video posts, and corporate blog articles. Custom Content – 4 posts: We create social posts that are customized for your audience demographics (i.e., age, gender, etc.) and specific to your market. Reposts: All of our posts are your posts LINKEDIN ADD ON Need to grow your presence on LinkedIn and network with other professionals? With our LinkedIn add-on service, we’ll keep your audience engaged with real estate news and articles while also increasing your reach and engagement. *The LinkedIn add-on can only be purchased online with a base subscription to the social media program. If you would like to add the LinkedIn add-on to an existing base subscription please contact us. Product Details Custom Posts – 2 per week: Posts include real estate articles/news shares. Reposts: All of our business posts are your posts – automatically! $165 for 3 months Previous Next

View All
bottom of page