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Putnam Marketing
May 17, 202310 min read
Why Local SEO Matters to Your Small Business
Local SEO helps small businesses compete against larger companies: Small businesses often cannot compete against big brands.
Putnam Marketing
May 12, 20235 min read
People want to feel special and Lover brands exist to meet this need: Brand Archetypes
People want to feel special and Lover brands exist to meet this need: Brand Archetypes,
Putnam Marketing
May 12, 20236 min read
The power of the Magician is to transform reality by changing consciousness: Brand Archetypes
The power of the Magician is to transform reality by changing consciousness: Brand Archetypes
Putnam Marketing
May 12, 20235 min read
The Everyman tends to demonstrate the underlying American ideals of hard work and honesty
The comfort and appeal of knowing that something or someone who is larger than life is actually “just one of us” is the pull of the Everyman
Putnam Marketing
May 12, 20234 min read
Everybody has a wild side: Meet The Outlaw
Everybody has a wild side, and The Outlaw Brand Archetype appeals to this inner yearning for revolt through nonconformity.
Putnam Marketing
May 12, 20235 min read
Brand Archetypes ~ Meet the Innocent
Free of corruption, the Innocent seeks the promise of paradise: Brand Archetypes, Meet the Innocent!
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