Navigating the Marketing Maze: Small Business Branding Missteps. Casting a wide net trying to appeal to everyone, and reaching no one.

The Caregiver brand archetype can be summed up in two words: compassionate & self-sacrifice.

Local SEO Matters Customers turn to search engines like Google, Bing, and Yahoo to find “restaurants near me” or the “best plumber in my...

Building a Strong Brand: Why It Matters. In the world of business, creating a strong brand is a must, especially, as your company grows.

According to The Hero and The Outlaw, archetypes have existed as long as mankind has told stories. They are evident in every compelling...

Branding is one of the most critical activities a company can implement. Putnam Marketing's List of How: Clear Brand Identity