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Navigating the Marketing Maze: Common Small Business Branding Missteps
Navigating the Marketing Maze: Small Business Branding Missteps. Casting a wide net trying to appeal to everyone, and reaching no one.
Kate Putnam
Feb 4, 20232 min read
The Caregiver brand archetype can be summed up in two words: compassionate & self-sacrificing
The Caregiver brand archetype can be summed up in two words: compassionate & self-sacrifice.
Putnam Marketing
Jan 22, 20236 min read
People unknowingly use Local SEO by searching for local businesses every day.: Why Local SEO Matters
Local SEO Matters Customers turn to search engines like Google, Bing, and Yahoo to find “restaurants near me” or the “best plumber in my...
Putnam Marketing
Jan 21, 20239 min read
Build a Strong Brand: Why It Matters for Your Business
Building a Strong Brand: Why It Matters. In the world of business, creating a strong brand is a must, especially, as your company grows.
Kate Putnam
Jan 13, 20232 min read
People gravitate towards things that “speak” to them: The Twelve Archetypes: An Explanation
According to The Hero and The Outlaw, archetypes have existed as long as mankind has told stories. They are evident in every compelling...
Putnam Marketing
Jan 11, 202311 min read
Why is Branding Important?
Branding is one of the most critical activities a company can implement. Putnam Marketing's List of How: Clear Brand Identity
Putnam Marketing
Jan 11, 20233 min read
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