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The Caregiver brand archetype can be summed up in two words: compassionate & self-sacrificing
The Caregiver brand archetype can be summed up in two words: compassionate & self-sacrifice.

Putnam Marketing
Jan 22, 20236 min read


Why is Branding Important?
Branding is one of the most critical activities a company can implement. Putnam Marketing's List of How: Clear Brand Identity

Putnam Marketing
Jan 11, 20233 min read


What are Brand Archetypes?
Brand archetypes are a set of universal, symbolic characters or personas that help identify and differentiate a brand's personality.

Putnam Marketing
Jan 7, 202311 min read


The CAREGIVER
Ask yourself: Do you place a high value on serving or protecting others? Is your goal to help people care for other people, pets, society...

Putnam Marketing
Dec 25, 20226 min read


The OUTLAW
Brand Archetypes — Meet the Outlaw. We all have a wild side, and the Outlaw logo archetypes faucets into our deep choice for non-conformity.

Putnam Marketing
Dec 25, 20225 min read


Grow Your Brand on Social Media
Grow Your Brand on Social Media. We’ve put together this guide to help you better understand brand presence and how it relates to you.

Putnam Marketing
Mar 22, 20226 min read


AI in Social Media Market
Artificial intelligence, the ability of a computer or computer-controlled robot to perform tasks commonly associated with intelligent beings

Putnam Marketing
Feb 21, 20223 min read


Free Resources
There are so many cool resources out there for design, marketing, charts, and ideas. I've started putting them together to keep myself...

Putnam Marketing
Aug 7, 20213 min read
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