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What makes your brand approachable and relatable? Let’s Talk
One key aspect that sets brands apart is their uniqueness. Brands that successfully relate to people with similar values tend...

Putnam Marketing
May 18, 20235 min read


The power of the Magician is to transform reality by changing consciousness: Brand Archetypes
The power of the Magician is to transform reality by changing consciousness: Brand Archetypes

Putnam Marketing
May 12, 20236 min read


The Everyman tends to demonstrate the underlying American ideals of hard work and honesty
The comfort and appeal of knowing that something or someone who is larger than life is actually “just one of us” is the pull of the Everyman

Putnam Marketing
May 12, 20235 min read


Everybody has a wild side: Meet The Outlaw
Everybody has a wild side, and The Outlaw Brand Archetype appeals to this inner yearning for revolt through nonconformity.

Putnam Marketing
May 12, 20234 min read


Who doesn’t want to have a laugh?!: Brand Archetypes | Meet the Jester
Who doesn’t want to have a laugh?! Brand Archetypes | Meet the Jester

Putnam Marketing
May 12, 20235 min read


The Ruler brands are those that can give the globe the safety and stability we all long for
The Ruler brands are those that can give the globe the safety and stability we all long for

Putnam Marketing
May 12, 20234 min read


The courageous triumph over hardship: Brand Archetypes | Meet the Hero
The courageous triumph over hardship: Brand Archetypes | Meet the Hero

Putnam Marketing
May 12, 20235 min read


Brand Archetypes | Meet The Sage
Brand Archetypes | Meet The Sage. The Sage brand is a natural fit for any company that places emphasis on research and development.

Putnam Marketing
May 12, 20235 min read
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