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The power of the Magician is to transform reality by changing consciousness: Brand Archetypes
The power of the Magician is to transform reality by changing consciousness: Brand Archetypes
Putnam Marketing
May 12, 20236 min read
The Everyman tends to demonstrate the underlying American ideals of hard work and honesty
The comfort and appeal of knowing that something or someone who is larger than life is actually “just one of us” is the pull of the Everyman
Putnam Marketing
May 12, 20235 min read
Brand Archetypes ~ Meet the Innocent
Free of corruption, the Innocent seeks the promise of paradise: Brand Archetypes, Meet the Innocent!
Putnam Marketing
May 12, 20235 min read
Who doesn’t want to have a laugh?!: Brand Archetypes | Meet the Jester
Who doesn’t want to have a laugh?! Brand Archetypes | Meet the Jester
Putnam Marketing
May 12, 20235 min read
The Ruler brands are those that can give the globe the safety and stability we all long for
The Ruler brands are those that can give the globe the safety and stability we all long for
Putnam Marketing
May 12, 20234 min read
Brand Archetypes | Meet The Sage
Brand Archetypes | Meet The Sage. The Sage brand is a natural fit for any company that places emphasis on research and development.
Putnam Marketing
May 12, 20235 min read
Navigating the Marketing Maze: Common Small Business Branding Missteps
Navigating the Marketing Maze: Small Business Branding Missteps. Casting a wide net trying to appeal to everyone, and reaching no one.
Kate Putnam
Feb 4, 20232 min read
Why is Branding Important?
Branding is one of the most critical activities a company can implement. Putnam Marketing's List of How: Clear Brand Identity
Putnam Marketing
Jan 11, 20233 min read
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