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The power of the Magician is to transform reality by changing consciousness: Brand Archetypes
The power of the Magician is to transform reality by changing consciousness: Brand Archetypes
Putnam Marketing
May 12, 20236 min read
The Everyman tends to demonstrate the underlying American ideals of hard work and honesty
The comfort and appeal of knowing that something or someone who is larger than life is actually “just one of us” is the pull of the Everyman
Putnam Marketing
May 12, 20235 min read
Everybody has a wild side: Meet The Outlaw
Everybody has a wild side, and The Outlaw Brand Archetype appeals to this inner yearning for revolt through nonconformity.
Putnam Marketing
May 12, 20234 min read
Who doesn’t want to have a laugh?!: Brand Archetypes | Meet the Jester
Who doesn’t want to have a laugh?! Brand Archetypes | Meet the Jester
Putnam Marketing
May 12, 20235 min read
The Ruler brands are those that can give the globe the safety and stability we all long for
The Ruler brands are those that can give the globe the safety and stability we all long for
Putnam Marketing
May 12, 20234 min read
The courageous triumph over hardship: Brand Archetypes | Meet the Hero
The courageous triumph over hardship: Brand Archetypes | Meet the Hero
Putnam Marketing
May 12, 20235 min read
Brand Archetypes | Meet The Sage
Brand Archetypes | Meet The Sage. The Sage brand is a natural fit for any company that places emphasis on research and development.
Putnam Marketing
May 12, 20235 min read
The Caregiver brand archetype can be summed up in two words: compassionate & self-sacrificing
The Caregiver brand archetype can be summed up in two words: compassionate & self-sacrifice.
Putnam Marketing
Jan 22, 20236 min read
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