Case Study: Hansen Bridge Portfolio Expansion
Introduction
Hansen Bridge, located in Springfield, NH is a renowned provider of bridge solutions, embarked on an exciting journey to expand its portfolio with the introduction of Hansen Bridge Kits.
Case Study
This case study delves into the collaborative efforts between Hansen Bridge and Putnam Marketing to showcase the new turnkey bridge solutions through a user-friendly website and visually appealing brochure.
Project Objective
The primary goal was to create a digital presence for Hansen Bridge Kits, offering Galvanized Steel Stringer and Laminated Timber Bridge Kits. The focus was on effectively communicating the new product offerings, features, and benefits to potential customers while ensuring ease of navigation and engagement.
Approach
Understanding the Audience
Putnam Marketing conducted thorough research to understand the target audience's preferences and requirements.
Collaborative Design
Mike Hansen of Hansen Bridge and Kate Putnam of Putnam Marketing worked closely to design a simple, black-and-white website and a visually appealing brochure that would resonate with the audience.
Mobile Optimization
Recognizing the importance of mobile browsing, the website was optimized for seamless viewing across devices.
Content Integration
Essential information about the bridge kits, including specifications, features, and pricing, was integrated into both the website and brochure.
Visual Representation
High-quality images of the bridge kits were strategically placed to provide a clear representation of the products and their versatility.
Results
Hansen Bridge Kits Website
The website successfully communicated the value proposition of the bridge kits, attracting potential customers from across the nation.
Engaging Brochure
The visually appealing brochure effectively showcased the Galvanized Steel Stringer and Laminated Timber Bridge Kits, capturing the attention of prospects.
Positive Feedback
The project received positive feedback from both Hansen Bridge stakeholders and potential customers, indicating a successful launch of the new product line.
Conclusion
Through collaborative efforts, Hansen Bridge and Putnam Marketing successfully expanded the Hansen Bridge portfolio with the introduction of Hansen Bridge Kits.
The user-friendly website and captivating brochure played instrumental roles in communicating the value proposition of the bridge kits to a nationwide audience, marking a significant milestone in the company's growth journey.
