Hidden behind the simplicity of the word Google lies the key to ranking high on major search engines
- Putnam Marketing
- Mar 14, 2022
- 3 min read
Hidden behind the simplicity of the word Google lies the key to ranking high on major search engines.
Perform keyword research to identify organic SEO; traffic generated by the current keywords.

Regular website improvement (SEO) is fundamental in cultivating a strong web presence.
Traffic produced from SEO, by and large, is designated traffic that will bring you business.
Your keywords match what people are looking for, and it’s a match!
The essential standard of on-the-web and disconnected organizations is something very similar.
You hear of people becoming famous all the time. “Insta famous, Influencers”
Continuously take these accounts with a spot of salt, and be ready to try sincerely and put in the energy, exertion, and consideration needed to make your SEO system profitable.
Natural search engine optimization (SEO) is essential in developing a web presence.
Traffic generated from SEO generally is targeted traffic that will bring you business.
With the birth of the internet, we have seen an explosion of businesses online.
You may own an offline business and wish to take it online. The basic principle of online and offline companies is the same.
You do hear stories of people making it big all the time on the internet.
Always take these stories with a pinch of salt, and be prepared to work hard and put in the time, effort, and attention required to make your SEO strategy successful.

Plan your strategy to set yourself up for success. Not having an online business is financial suicide after COVID-19 changed consumers’ buying habits.
There are unlimited marketing opportunities and countless ways to be creative in connecting with potential customers.
Several tools help with internet marketing, there are apps, Chrome Extensions, YouTube Learning Videos, and Google Certification Courses now have great resources.
There are many tips, tricks, and ideas to get your SEO rankings up.

Natural SEO is nothing but unpaid methods, think of playing chess, to use marketing against sponsored or purchasing practices.
Natural SEO is primarily of two types, off-page SEO and on-page SEO.
The least important of the two natural SEO techniques is the on-page natural SEO; it is just the essential SEO performed on the web page itself.
Make sure that when search engines check your website, the algorithm confirms that the keyword is relevant to the content.
The more critical natural SEO method is off-page SEO.
Off-page natural SEO is inbound links to the page from other pages with similar content ie. keywords related to your website’s niche.
When search engines see several such inbound links from various sites in the same place and relevant keywords, they assume that other websites are visiting your webpage.
Time-consuming but free;
Organic SEO cost no money, submits articles to various directories, and blog posts, and get backlinks from other websites.
Pay per Click is paid traffic
MYTH: The assumption is that paying for advertisements and PPC is enough.
TRUTH: Optimizing your website doesn’t stop because you’re paying for clicks.
Just because you have paid for it, it does not mean that this sort of promotion will fill all of your needs.
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