10 Things to Expect from Your SEO Copywriter
The Internet’s shift is both tremendously thrilling and profoundly unsettling from the standpoint of a business owner, webmaster, or marketing manager and has created a skilled intricate industry called SEO.
It’s nearly impossible to keep up with the information (and misinformation and deception) it provides the commercial benefits it promises and the rules that regulate it.
So, with that in mind, consider the following ten suggestions. If you trust your judgment, an SEO Expert will know this, but now you will feel at ease. (We created an SEO Glossary for reference if you need it).
Before hiring an SEO Expert, get clear on your goals.
What are your goals?
Define them:
Are you looking for qualified leads, or trying to sell products?
Are you trying to expand awareness of your brand, or convert a highly specific audience?
1) A working knowledge of SEO
Obviously, your SEO copywriter must be well-versed in the fundamentals of search engine optimization.
This is a brief reference list for your information, not to replace the work of an SEO copywriter.
There are many additional aspects to consider, but if your SEO copywriter doesn’t understand these two fundamentals, you should hunt for someone else. If you want to make sure your SEO copywriter knows more than the essentials, read Marketing SEO, How Important is SEO, What SEO Means and What it Doesn’t, for some ideas on what questions you should ask to check their knowledge.
2) Proven track record
As they say, the evidence is in the pudding. Your SEO copywriter must not just be able to talk the talk; they must also be able to walk the walk.
Inquire about some examples of websites for which they’ve achieved high rankings.
Results Talk.
It’s worth noting that finding an SEO copywriter who has worked on both keywords and link development can be difficult, so if you find one who has and writes well, hire them! They’ll have a very comprehensive and practical understanding of search engines.
3) An awareness of the appropriate number of keywords to utilize
You don’t want to stuff every page with all of the keywords you’re after. This merely dilutes the importance of your site and hinders readability. Inquire with your SEO copywriter about the number of keywords they recommend targeting on each page.
Hopefully, they’ll just recommend three, preferably two. You can use two keyword phrases per page and use them frequently without affecting readability.
4) A clear understanding of who will offer the keywords or a clear budget to find them.
Someone must conduct a keyword analysis in order to determine which keywords you should attempt to rank highly for. Your SEO copywriter should be able to help you with this, but it’s typically more cost-effective to have someone from within the company do it.
In any case, make sure your agreement with your SEO copywriter specifies who is responsible for this work. Don’t think the SEO copywriter will do it since they could expect you will, and you’ll end up blowing your budget.
5) Keywords or phrase keywords
Expect to get some suggestions from your SEO copywriter about how exactly you should be with your keywords. In most businesses, keyword competition is so strong that in order to rank, you’ll have to target highly precise keywords — at least at first. For example, if you work in IT, you generally wouldn’t start with the keyword “IT.”
The competition is fierce (at the time of writing, Google.com had approximately 3,240,000,000 results for this search), and the IT behemoths already rule the search engines for this term.
Instead, try a more narrow keyword phrase like “IT infrastructure consulting in New York” (At the time of writing, Google.com had only about 4,000,000 results for this search). Another advantage of focusing on more particular keyword phrases is that you’ll acquire more relevant leads.
6) Agree on the number of words per page.
Make sure your SEO copywriter offers you an estimate of how many words per web page they expect to write. While having a solid body of text on most of your web pages is vital, you shouldn’t have too much. What constitutes “too many” depends on your industry, the page’s goal, and the demands of your audience. It’s always a difficult balance, but ranking well with barely 100-200 words each page is surely doable.
7) Set density goals and track progress
A web page’s SEO is NOT a guessing game.
Density measures will be discussed by a skilled SEO copywriter. The number of times the keyword phrase appears on the page is represented by this number. It’s calculated as a percentage of the page’s total word count.
If your page contains 200 words and your keyword phrase appears 10 times, your keyword phrase density is 5%. As a general rule, your SEO copywriter should strive for a keyword density of about 5% for your major keyword phrase and 3-5% for your secondary keyword phrase.
Readability will suffer if your density measures are substantially higher than this, and you risk being flagged as spam by search engines.
8) Where should keywords be placed?
The issue of keyword placement has sparked a lot of discussion among SEO copywriters. While it is still unknown how much of an impact placement has, there is widespread agreement that it does.
Keywords are most impactful when they appear in headings, bolded text, links, and near the top of the page.
9) Some comments on structure & links
Remember, becoming an SEO Expert isn’t as simple as reading a Blog
Websites are generally better indexed by search engines if their spiders can traverse the entire site using text links. This means your SEO copywriter should be linking each page to every other page using text links.
If your site is complex, this may be impractical, so your SEO copywriter will create a hierarchical structure for your site.
10) Trust your Gut. And Trust your SEO Expert.
SEO copywriters can help you improve your search engine rating significantly. They won’t be able to do it overnight, though. An SEO copywriter simply declares the relevance of your site by optimizing it for your desired keyword phrases. (Frequently Asked SEO Questions).
You can hire an SEO copywriter to write helpful articles with a byline and a link back to your site, which you can then submit for publication on the Internet, which will gradually improve your rating. Be wary if something seems too good to be true.
Conclusion
A copywriter that specializes in SEO is an excellent addition to your marketing team. However, you must make an informed decision. The battle is half-won when you know what questions to ask.
Written by: Putnam Marketing visit us for 101 Free SEO Tips June 7, 2022