Case Study: Complete Rebranding and Digital Marketing Campaign for Jaeger USA Client Overview In this case study we will review the client success of Jaeger. Jaeger, an international private label manufacturing company headquartered in Germany, has a rich legacy spanning continents. With its presence on seven continents, Jaeger has established itself as a leader in its industry. However, in the face of evolving market dynamics and increased competition, Jaeger recognized the need for a complete rebranding to stay relevant and enhance its market presence. Challenge Jaeger approached Putnam Marketing with the challenge of executing a comprehensive rebranding strategy that not only revitalized its brand image but also optimized its digital presence. The goal was to increase brand awareness, attract new customers, and improve overall engagement through a cohesive branding kit, website development, and social media management. Strategy Putnam Marketing devised a multi-faceted strategy to address Jaeger's objectives effectively: Brand Identity Development: Putnam Marketing conducted in-depth research to understand Jaeger's core values, target audience, and market positioning. Based on the insights gathered, a refreshed brand identity was crafted, reflecting Jaeger's heritage, quality, and innovation. Branding Kit Design: A comprehensive branding kit was developed, including updated logo designs, brand guidelines, color palettes, typography, and visual elements. The kit aimed to ensure consistency across all touchpoints and reinforce Jaeger's brand message effectively. Website Development: The existing Jaeger website was redesigned and optimized for a seamless user experience. The new website featured intuitive navigation, engaging content, and responsive design to cater to diverse audiences across different devices. Social Media Management: Putnam Marketing implemented a robust social media strategy to amplify Jaeger's online presence. Content calendars were created to schedule regular posts across relevant platforms, showcasing Jaeger's products, initiatives, and industry insights. Additionally, community engagement was prioritized through active interaction with followers and timely responses to queries. Results The implementation of the rebranding and digital marketing campaign yielded significant success metrics: Organic Research Sessions: Increased by 23%, totaling 259 sessions. This surge in organic traffic signifies enhanced visibility and interest in Jaeger's brand offerings. New Sessions: Improved by 9% to 50.97%, indicating a notable increase in the percentage of first-time visits to Jaeger's digital platforms. This suggests successful audience acquisition and expanded market reach. Average Session Duration: Rose by 21% to 00:02:13, reflecting a substantial boost in user engagement. The extended duration indicates that visitors are actively exploring Jaeger's content and offerings, signaling a higher level of interest and satisfaction. Conclusion Through collaborative efforts and strategic execution, Putnam Marketing successfully spearheaded Jaeger's complete rebranding and digital marketing campaign. The revitalized brand identity, coupled with an optimized online presence, has strengthened Jaeger's market position, increased brand visibility, and fostered deeper engagement with its target audience. As Jaeger continues its journey of innovation and excellence, Putnam Marketing remains committed to supporting its growth trajectory through tailored marketing solutions. About Putnam Marketing SEO Welcome to Putnam Marketing SEO, where we bring your digital presence to life through strategic optimization and marketing solutions. As the President and founder of our esteemed agency, Kate Putnam leads our team with a passion for excellence in search engine optimization (SEO), digital marketing, and brand enhancement. With over a decade of experience in the dynamic realm of digital marketing, Kate has established herself as a leading authority in the field. Her expertise spans various industries, from e-commerce to finance, healthcare to hospitality, empowering businesses of all sizes to thrive in the competitive online landscape. Kate's journey in the realm of SEO began with a fervent curiosity for the ever-evolving algorithms of search engines. Through meticulous research, relentless testing, and a commitment to staying ahead of industry trends, she has honed her skills to deliver tangible results for our clients. At Putnam Marketing SEO, Kate's vision is clear: to provide tailored solutions that drive organic traffic, enhance online visibility, and ultimately, propel businesses toward sustainable growth. With a focus on white-hat SEO practices and ethical marketing strategies, Kate ensures that every campaign we undertake adheres to the highest standards of quality and integrity. Beyond her professional accomplishments, Kate is deeply passionate about educating others in the art and science of SEO. Through speaking engagements, workshops, and thought leadership initiatives, she shares her insights and empowers aspiring marketers to navigate the complexities of the digital landscape with confidence. Kate holds a Bachelor's degree in Marketing from the University of New Hampshire, where she graduated with honors. She continues to expand her knowledge through ongoing training and certifications, staying at the forefront of emerging technologies and industry best practices. When she's not immersed in the world of SEO, Kate enjoys hiking in the great outdoors, exploring new cuisines, and spending quality time with her family. For unparalleled expertise, personalized service, and unparalleled results in SEO and digital marketing, trust Kate Putnam and the dedicated team at Putnam Marketing SEO. Contact us today to discover how we can elevate your online presence and drive your business forward. ✨ LET'S BE FRIENDS! INSTA: instagram.com/kateputnam18 TIKTOK: tiktok.com/@kateputnam18 FACEBOOK: facebook.com/kateputnam18 LINKEDIN: https://www.linkedin.com/in/kateputnam YOUTUBE: youtube.com/@KatePutnam For further inquiries or to discuss potential collaborations, please contact Putnam Marketing at kate@putnam-seo.com.

Unlock the Power of Effective Blogging with Putnam Marketing’s Comprehensive Checklist Welcome to the ultimate guide for crafting compelling and conversion-driving blog posts! At Putnam Marketing, we understand the importance of captivating content that not only grabs attention but also converts readers into loyal followers. That's why we've meticulously curated a Blog Post Checklist to ensure your content game is on point. From attention-grabbing titles to strategically positioned social sharing tools, our checklist covers every essential element you need to craft an awesome blog post that resonates with your audience and drives meaningful results. Let's dive into the key components of our expertly curated checklist: 1. Title Craft a title that not only grabs attention but also informs readers about what to expect. Make it eye-catching and interesting to draw in your audience from the get-go. 2. Subheading Elaborate on the title to define the purpose of your post and give readers a clear understanding of what they'll gain from reading further. 3. Thumbnail Visual aids are essential for engaging your audience. Choose a thumbnail that aligns with your content's themes and reflects your branding and style guide. 4. Author Give credit where it's due. Clearly indicate who wrote and contributed to the post, and consider making the author's profile selectable so readers can follow their favorite writers. 5. Content This is where the magic happens! Craft your blog post with care, ensuring it's informative, engaging, and optimized for readability. Remember to consider responsiveness for smaller devices, with a minimum text size of 18px. 6. Social Sharing Tools Make it easy for readers to spread the word. Include social sharing tools positioned in a fixed position on the page, allowing users to share your post at any point. 7. Optional Elements: Lead Conversion Content Seamlessly integrates relevant information about your product or service to encourage conversions. Related Articles Keep readers engaged by suggesting other posts relevant to the current topic. Opt-in for Subscription Provide a signup form for users to subscribe and receive notifications of new posts. Date Posted Provide context by displaying the date when the post was shared live. Tags Categorize your post with relevant tags to help users explore related topics. Comments Foster engagement by allowing users to join the discussion and contribute their thoughts. Ready to upgrade your content game? Grab your Putnam Marketing Blog Post Checklist today and start crafting captivating content that captivates and converts. For any questions or further assistance, don't hesitate to reach out to Kate at kate@putnam-seo.com. And remember to visit Putnam Marketing for more SEO tips, tricks, and content writing ideas. Let's make your blog stand out!

In today’s digital world, being found online is more important than ever. As the president of Putnam Marketing, I am constantly exploring ways to enhance our clients' visibility and engagement, and there’s one strategy that has proven to be a game-changer: Geo-Tagging in SEO. The Importance of SEO SEO isn’t just about ranking high in search results; it’s about connecting with your audience in a meaningful way. By optimizing your website for search engines, you ensure that your business is discoverable when your potential customers are searching for products or services like yours. Geo Tagging Geo-targeting (geotargeting) is the method of serving content to a website user based on their geographic location. This is useful for websites serving different content to users based on their country or region. For example, if you have a global website, you may want to display different content or products based on the user's location. This can be achieved through various means, such as IP address geolocation, GPS data, or manually selecting a location on a map. Geo-targeting can be used in conjunction with SEO (search engine optimization) to target specific regions or countries with relevant content or keywords. It’s important to note that geo-targeting is not a substitute for SEO, as it focuses on delivering relevant content to users based on their location, rather than optimizing a website for search engine rankings. While many marketers focus solely on traditional SEO tactics, such as keyword optimization and link building, they often overlook the power of geo-tagging. By incorporating geotags into your website’s content, you can significantly enhance your local SEO efforts and improve your visibility in specific geographic regions. Why Geo-Tagging Matters Geo-targeting is a valuable tool for delivering location-based content to users, but it should be used in conjunction with SEO for optimal results. Local Relevance Geo-tagging helps your website appear in local search results, making it more relevant to users in your area. Targeted Keywords By including location-specific keywords in your content, you can attract users who are actively searching for products or services in your area. Improved User Experience Geotagging allows you to provide a personalized experience to your visitors, showing them content that’s relevant to their location. By incorporating this tactic into your digital marketing efforts, you can improve your website’s visibility, attract more targeted traffic, and ultimately, drive more conversions. Reach out to our team at Putnam Marketing to learn more about how we can help you leverage the power of geo-tagging in your SEO strategy. Together, we can drive your digital success and help your business thrive in today’s competitive landscape. Let's Collaborate! Welcome to Putnam Marketing, where innovation meets profitability to drive your business forward. Founded with a vision for delivering transformative solutions that not only elevate your brand but also maximize revenue and ROI, Putnam Marketing is your trusted partner in achieving sustainable growth. Our Mission At Putnam Marketing, our mission is clear: to empower businesses of all sizes to thrive in the competitive landscape by driving sales, increasing revenue, and maximizing return on investment. We believe in the power of strategic marketing to not only enhance brand visibility but also to generate tangible results that directly impact your bottom line. Who We Are We are a team of seasoned professionals with a proven track record of delivering exceptional results. Our diverse expertise in marketing, design, and technology enables us to approach every project with a keen understanding of how to drive sales and maximize ROI for our clients. What Sets Us Apart What sets Putnam Marketing apart is our unwavering focus on revenue generation and ROI. We don't just deliver solutions; we deliver measurable results that directly impact your business's profitability. Our data-driven approach ensures that every marketing initiative is optimized to drive sales and maximize ROI. Kate Putnam, President Book a Call Now Email: kate@putnam-seo.com Website: putnam-seo.com Let’s be Friends on Social! Are You On the Top of Google Putnam SEO Marketing Marketing agency, Revenue-driven marketing, ROI-focused strategies, Sales optimization, Digital advertising, Conversion rate optimization, E-commerce solutions, Strategic marketing planning, SEO expertise, Brand visibility, Business growth, Data-driven marketing

Unlock Your Business Potential: Harnessing the Power of Social Media I'm thrilled to share some game-changing insights with you today. As an industry expert at Putnam Marketing, I've seen firsthand the transformative impact that effective social media management can have on small businesses. Buckle up because I'm about to lay out how our social media management plans will skyrocket your sales and ROI. Tailored Strategies for Your Success We don't believe in cookie-cutter solutions. Our team takes the time to understand your business, your audience, and your goals. With this insight, we craft customized social media strategies that are laser-focused on driving results. Engagement that Converts We're not just about likes and follows – we're all about turning engagement into action. Through strategic content creation and community management, we'll spark conversations, build relationships, and ultimately drive conversions that impact your bottom line. Consistent Brand Identity Across Platforms Brand consistency breeds trust and loyalty. With Putnam Marketing at the helm, you can rest assured that your brand's voice, messaging, and visual identity will remain consistent across all social media platforms. This cohesive approach builds brand recognition and sets you apart from the competition. Data-Driven Decision Making Say goodbye to guesswork. Our social media management plans are backed by data-driven insights that inform every decision we make. From analyzing engagement metrics to tracking conversion rates, we'll continuously optimize our strategies to ensure maximum ROI for your business. Maximizing Ad Spend Paid advertising on social media can be a game-changer when done right. Our experts know how to stretch your ad dollars further, targeting the right audience with compelling creatives and persuasive copy that drives results. Say hello to increased reach, enhanced brand awareness, and higher ROI on your ad spend. Transparent Reporting and Communication We believe in transparency every step of the way. You'll receive regular reports that break down the performance of your social media campaigns in clear, easy-to-understand terms. Plus, our team is always just a call or email away, ready to answer any questions or address any concerns you may have. At Putnam Marketing, we're not just another agency – we're your dedicated partner in success. With our social media management plans, you'll unlock the full potential of your business and achieve the growth you've been dreaming of. Ready to take your social media game to the next level? Let's chat! Reach out today to schedule a consultation, and let's turn your social media presence into a powerhouse that drives sales, ROI, and business growth. Welcome to Putnam Marketing, where innovation meets profitability to drive your business forward. Founded with a vision for delivering transformative solutions that not only elevate your brand but also maximize revenue and ROI, Putnam Marketing is your trusted partner in achieving sustainable growth. Our Mission At Putnam Marketing, our mission is clear: to empower businesses of all sizes to thrive in the competitive landscape by driving sales, increasing revenue, and maximizing return on investment. We believe in the power of strategic marketing to not only enhance brand visibility but also to generate tangible results that directly impact your bottom line. Who We Are We are a team of seasoned professionals with a proven track record of delivering exceptional results. Our diverse expertise in marketing, design, and technology enables us to approach every project with a keen understanding of how to drive sales and maximize ROI for our clients. What Sets Us Apart What sets Putnam Marketing apart is our unwavering focus on revenue generation and ROI. We don't just deliver solutions; we deliver measurable results that directly impact your business's profitability. Our data-driven approach ensures that every marketing initiative is optimized to drive sales and maximize ROI. Welcome to Putnam Marketing, where innovation meets profitability to drive your business forward. Let's Collaborate! At Putnam Marketing, our mission is clear: to empower businesses of all sizes to thrive in the competitive landscape by driving sales, increasing revenue, and maximizing return on investment. We believe in the power of strategic marketing to not only enhance brand visibility but also to generate tangible results that directly impact your bottom line. Kate Putnam, President BOOK A CALL NOW Email: kate@putnam-seo.com Website: putnam-marketing.com Let’s be Friends on Social! INSTA: https://www.instagram.com/kateputnam18 TIKTOK: https://www.tiktok.com/@kateputnam1 FACEBOOK: https://www.facebook.com/kateputnam18 YOUTUBE: https://www.youtube.com/@KatePutnam PINTEREST: https://www.pinterest.com/katiep18/ Are You On the Top of Google Putnam SEO Marketing Marketing agency, Revenue-driven marketing, ROI-focused strategies, Sales optimization, Digital advertising, Conversion rate optimization, E-commerce solutions, Strategic marketing planning, SEO expertise, Brand visibility, Business growth, Data-driven marketing

Branding is one of the most critical activities a company can implement. Your brand is your company. When an operation is small, branding is often lax because other activities like basic sales are more important, but once an operation reaches a critical size, branding becomes an important activity. Over the first several years of the company’s existence, it’s been more important to have employees performing the proper sales activities rather than concentrating on every detail of the messaging. We have now reached that critical stage. Key steps to consider as you focus on enhancing your branding efforts: Develop a Clear Brand Identity: Clearly define your brand identity, including your brand's values, mission, and vision. This will help guide all branding activities and ensure consistency. Refine Your Messaging: Now that you're at a critical size, it's time to ensure that your messaging is clear, consistent, and resonates with your target audience. This includes your website, marketing materials, social media, and any other communication channels. Consistent Branding Across Platforms: Make sure your branding is consistent across all platforms. This includes your website, social media profiles, emails, and any other customer touchpoints. Train Your Employees: Make sure all employees understand your brand values and messaging. They should be able to represent your brand accurately in their interactions with customers and prospects. Monitor and Measure: Continuously monitor the effectiveness of your branding efforts and make adjustments as needed. This could include tracking website traffic, social media engagement, and customer feedback. Engage Your Customers: Build a community around your brand by engaging with your customers on social media, responding to feedback, and providing valuable content. Invest in Professional Help: If needed, consider working with a branding agency or consultant to help you develop and execute a comprehensive branding strategy. Stay True to Your Brand: As you grow, it can be tempting to chase trends or try to appeal to a broader audience. However, it's important to stay true to your brand's core values and messaging. Remember, branding is a long-term investment, and it takes time to build a strong brand. Stay patient, stay consistent, and keep focusing on delivering value to your customers. Welcome to Putnam Marketing, where innovation meets profitability to drive your business forward. Founded with a vision for delivering transformative solutions that not only elevate your brand but also maximize revenue and ROI, Putnam Marketing is your trusted partner in achieving sustainable growth. Our Mission At Putnam Marketing, our mission is clear: to empower businesses of all sizes to thrive in the competitive landscape by driving sales, increasing revenue, and maximizing return on investment. We believe in the power of strategic marketing to not only enhance brand visibility but also to generate tangible results that directly impact your bottom line. Who We Are We are a team of seasoned professionals with a proven track record of delivering exceptional results. Our diverse expertise in marketing, design, and technology enables us to approach every project with a keen understanding of how to drive sales and maximize ROI for our clients. What Sets Us Apart What sets Putnam Marketing apart is our unwavering focus on revenue generation and ROI. We don't just deliver solutions; we deliver measurable results that directly impact your business's profitability. Our data-driven approach ensures that every marketing initiative is optimized to drive sales and maximize ROI. Welcome to Putnam Marketing, where innovation meets profitability to drive your business forward. Let's Collaborate! At Putnam Marketing, our mission is clear: to empower businesses of all sizes to thrive in the competitive landscape by driving sales, increasing revenue, and maximizing return on investment. We believe in the power of strategic marketing to not only enhance brand visibility but also to generate tangible results that directly impact your bottom line. Kate Putnam, President BOOK A CALL NOW Email: kate@putnam-seo.com Website: putnam-marketing.com Let’s be Friends on Social! INSTA: https://www.instagram.com/kateputnam18 TIKTOK: https://www.tiktok.com/@kateputnam1 FACEBOOK: https://www.facebook.com/kateputnam18 YOUTUBE: https://www.youtube.com/@KatePutnam PINTEREST: https://www.pinterest.com/katiep18/ Are You On the Top of Google Putnam SEO Marketing Marketing agency, Revenue-driven marketing, ROI-focused strategies, Sales optimization, Digital advertising, Conversion rate optimization, E-commerce solutions, Strategic marketing planning, SEO expertise, Brand visibility, Business growth, Data-driven marketing

However, even with the best SEO practices in place, there are still instances where a website may not be selling services or products effectively. Here are some reasons this may occur: Lack of Targeted Traffic Simply driving traffic to your website is not enough; it needs to be the right kind of traffic. If your website is attracting visitors who are not interested in your products or services, they are unlikely to make a purchase. It's essential to focus on targeting the right keywords and optimizing your content to attract qualified leads. Poor User Experience A website that is difficult to navigate, has slow load times, or is not mobile-friendly can significantly impact user experience and discourage visitors from making a purchase. It's crucial to ensure that your website is easy to use and provides a seamless browsing experience across all devices. Weak Calls-to-Action (CTAs) A lack of clear, compelling calls-to-action can lead to missed opportunities for conversions. Your CTAs should be strategically placed and use actionable language that encourages visitors to take the desired action, whether it's making a purchase, signing up for a newsletter, or contacting you for more information. Ineffective Product or Service Presentation Even if your products or services are high-quality, if they are not effectively presented on your website, visitors may not be compelled to make a purchase. It's essential to provide detailed product descriptions, high-quality images, and any other relevant information that will help potential customers make an informed decision. Lack of Social Proof Customer testimonials, reviews, and ratings can play a significant role in building trust and credibility with potential customers. If your website lacks social proof, visitors may be hesitant to make a purchase. Consider incorporating customer testimonials, reviews, and ratings throughout your website to reassure visitors of your product or service's value. Pricing and Promotions Pricing can also play a role in whether or not visitors make a purchase. If your products or services are priced too high compared to competitors or perceived value, visitors may be hesitant to make a purchase. Additionally, offering promotions or discounts can create a sense of urgency and incentivize visitors to take action. Lack of Trust If your website lacks trust signals such as security badges, privacy policies, or contact information, visitors may be hesitant to provide their personal or payment information. It's essential to build trust with your visitors by providing clear information about your business, your products or services, and your policies. SEO is an essential component of driving traffic to your website, it's just one piece of the puzzle. To effectively sell your products or services online, it's crucial to focus on user experience, or service presentation, strong calls-to-action, social proof, pricing and promotions, and building trust with your visitors. By addressing these areas, you can improve your website's performance and increase your chances of generating sales. Welcome to Putnam Marketing, where innovation meets profitability to drive your business forward. Founded with a vision for delivering transformative solutions that not only elevate your brand but also maximize revenue and ROI, Putnam Marketing is your trusted partner in achieving sustainable growth. Our Mission At Putnam Marketing, our mission is clear: to empower businesses of all sizes to thrive in the competitive landscape by driving sales, increasing revenue, and maximizing return on investment. We believe in the power of strategic marketing to not only enhance brand visibility but also to generate tangible results that directly impact your bottom line. Who We Are We are a team of seasoned professionals with a proven track record of delivering exceptional results. Our diverse expertise in marketing, design, and technology enables us to approach every project with a keen understanding of how to drive sales and maximize ROI for our clients. What Sets Us Apart What sets Putnam Marketing apart is our unwavering focus on revenue generation and ROI. We don't just deliver solutions; we deliver measurable results that directly impact your business's profitability. Our data-driven approach ensures that every marketing initiative is optimized to drive sales and maximize ROI. Welcome to Putnam Marketing, where innovation meets profitability to drive your business forward. Let's Collaborate! At Putnam Marketing, our mission is clear: to empower businesses of all sizes to thrive in the competitive landscape by driving sales, increasing revenue, and maximizing return on investment. We believe in the power of strategic marketing to not only enhance brand visibility but also to generate tangible results that directly impact your bottom line. Kate Putnam, President BOOK A CALL NOW Email: kate@putnam-seo.com Website: putnam-seo.com Let’s be Friends on Social! INSTA: https://www.instagram.com/kateputnam18 TIKTOK: https://www.tiktok.com/@kateputnam1 FACEBOOK: https://www.facebook.com/kateputnam18 YOUTUBE: https://www.youtube.com/@KatePutnam PINTEREST: https://www.pinterest.com/katiep18/ Are You On the Top of Google Putnam SEO Marketing Marketing agency, Revenue-driven marketing, ROI-focused strategies, Sales optimization, Digital advertising, Conversion rate optimization, E-commerce solutions, Strategic marketing planning, SEO expertise, Brand visibility, Business growth, Data-driven marketing

Case Study: Hansen Bridge Portfolio Expansion By: Kate Putnam, Putnam Marketing Introduction Hansen Bridge, located in Springfield, NH is a renowned provider of bridge solutions, embarked on an exciting journey to expand its portfolio with the introduction of Hansen Bridge Kits. Case Study This case study delves into the collaborative efforts between Hansen Bridge and Putnam Marketing to showcase the new turnkey bridge solutions through a user-friendly website and visually appealing brochure. Project Objective The primary goal was to create a digital presence for Hansen Bridge Kits, offering Galvanized Steel Stringer and Laminated Timber Bridge Kits. The focus was on effectively communicating the new product offerings, features, and benefits to potential customers while ensuring ease of navigation and engagement. Approach Understanding the Audience Putnam Marketing conducted thorough research to understand the target audience's preferences and requirements. Collaborative Design Mike Hansen of Hansen Bridge and Kate Putnam of Putnam Marketing worked closely to design a simple, black-and-white website and a visually appealing brochure that would resonate with the audience. Mobile Optimization Recognizing the importance of mobile browsing, the website was optimized for seamless viewing across devices. Content Integration Essential information about the bridge kits, including specifications, features, and pricing, was integrated into both the website and brochure. Visual Representation High-quality images of the bridge kits were strategically placed to provide a clear representation of the products and their versatility. Results Hansen Bridge Kits Website The website successfully communicated the value proposition of the bridge kits, attracting potential customers from across the nation. Engaging Brochure The visually appealing brochure effectively showcased the Galvanized Steel Stringer and Laminated Timber Bridge Kits, capturing the attention of prospects. Positive Feedback The project received positive feedback from both Hansen Bridge stakeholders and potential customers, indicating a successful launch of the new product line. Conclusion Through collaborative efforts, Hansen Bridge and Putnam Marketing successfully expanded the Hansen Bridge portfolio with the introduction of Hansen Bridge Kits. The user-friendly website and captivating brochure played instrumental roles in communicating the value proposition of the bridge kits to a nationwide audience, marking a significant milestone in the company's growth journey.

Let’s jump into a few pitfalls that often befall small businesses in the realm of branding. It’s all too easy to blend into the crowd and lose sight of the fact that small can indeed be mighty. One of the cardinal sins? Casting a wide net and trying to appeal to everyone, ultimately reaching no one. 1. Everybody Needs What I Offer… or Do They? While it's tempting to believe that everyone needs your product or service, it's crucial to position yourself uniquely. A generic message appeals to no one. Take a closer look at your current clientele. Identify common factors, be it lifestyle, values, or preferences. Focus your energy on those who resonate with your brand, rather than attempting to attract everyone within a 30-mile radius. 2. Create Loyal Brand Ambassadors Forge a tribe of loyal brand ambassadors, even if it starts as a small group. Their enthusiasm will pay off in spades as they become dedicated advocates, spreading your message organically. 3. The Fear of Exclusion: Won't I Lose Business? If narrowing your target audience results in losing some business, it's likely business is not worth pursuing. Recognize that customers outside your "sweet spot" may prove more trouble than they're worth. The goal is to stop wasting resources on a broad audience and, instead, focus on those ideally suited to your brand. 4. The Magic of Specificity: Two Outcomes You become more memorable. You're perceived as an expert, unlike those attempting to appeal to everyone. Case in point: I recently met a fitness instructor at a networking event. Her standout factor? Catering specifically to older women and their health needs. This niche focus made her memorable, even to someone outside her target audience, like me. 5. How to Hone In: Marketing Personas What is a marketing persona? It's a data-derived character representing your target audience, complete with demographics, goals, values, challenges, and more. Don't make it a creative writing exercise; base it on cold hard data. Creating Personas: A Cold Hard Data Exercise Utilize site analytics. Conduct surveys and interviews. Capture feedback relentlessly. Develop 3-5 personas, each with a name and face. Run every decision against them. Ask: How would this affect Jane/Bob/Susie? Final Thoughts: Speak to Your Audience, Not the Masses In conclusion, resist the temptation to market to the masses. Instead, focus on specific personas, even if it means some trial and error. Define who you're talking to first, and the rest will follow suit. Written by: Kate Putnam, CEO 20+ Yr Digital Marketing ProDriving Success for Local SEO & National BrandsSEO & Social Media | Innovative Solutions ExpertResults-Oriented Leader Let's Collaborate! Enhance your brand's visibility, engage your audience, and get on the top of Google. Email: kate@putnam-seo.com Website: putnam-seo.com Are You at the Top of Google? 15 Practical SEO Tips and Tricks for 2024 by Putnam SEO Marketing

Brand identity is tangible and appeals to the senses. You can see it, touch it, hold it, hear it, and watch it move. Brand identity fuels recognition amplifies differentiation, and makes big ideas and meaning accessible. Brand identity takes disparate elements and unifies them into whole systems. What is brand identity? Branding is a disciplined process used to build awareness and extend customer loyalty. It requires a mandate from the top and readiness to invest in the future. Branding is about seizing every opportunity to express why people should choose one brand over another. A desire to lead, outpace the competition, and give employees the best tools to reach customers are the reasons why companies leverage branding. “Design plays an essential role in creating and building brands. Design differentiates and embodies the intangibles —emotion, context, and essence—that matter most to consumers.” ~Moira Cullen Senior Director, Global Design The Hershey Company Seeing is believing. When to start the Process Brand identity implies an asset. Corporate identity sounds too much like an expense. This is an important distinction. A new company, a new product I’m starting a new business. I need a business card and a website. We’ve developed a new product and it needs a name and a logo yesterday. We need to raise millions of dollars. The campaign needs to have its own identity. We’re going public in the fall. We need to raise venture capital, even though we do not have our first customer. “On an average day, consumers are exposed to six thousand advertisements and, each year, to more than twenty-five thousand new products. Brands help consumers cut through the proliferation of choices available in every product and service category.” ~Scott M. Davis Brand Asset Management Company Name Change Our name no longer fits who we are and the businesses we are in. We need to change our name because of a trademark conflict. Our name has negative connotations in the new markets we are serving. Our name misleads customers. We merged. We need a new name for the Chinese market. Invigorate Your Brand We want to reposition and renew the global brand. We need to communicate more clearly about who we are. We’re going global—we need help to enter new world markets. No one knows who we are. Our stock is devalued. We want to appeal to a new and more affluent market. Our website doesn’t work on a smartphone. Refresh your Brand Identity We are a great company with cutting-edge products. We look behind the times. Will our identity work on the web? Our identity does not position us shoulder-to-shoulder with our competitors. We have 80 divisions and inconsistent nomenclature. I am embarrassed when I give out my business card. Everyone in the world recognizes our icon, but admit it—she needs a face-lift. We love our symbol—it is known by our market. The problem is you cannot read our logotype. Create an integrated system We do not present a consistent face to our customers. We lack visual consistency and we need a new brand architecture to deal with acquisitions. Our packaging is not distinctive. Our competitors look better than we do, and their sales are going up. All of our marketing looks like it comes from different companies. We need to look strong and communicate that we are one global company. Every division does its own thing when marketing. This is inefficient, frustrating, and not cost-effective. Everyone is reinventing the wheel. When companies merge We want to send a clear message to our stakeholders that this is a merger of equals. We want to communicate that 1 + 1 = 4. We want to build on the brand equity of the merging companies. We need to send a strong signal to the world that we are the new industry leader. We need a new name How do we evaluate our acquisition’s brand and fold it into our brand architecture? Two industry leaders are merging. How do we manage our new identity? Designing Identity Conduct Research Clarify Strategy Social media communities and blogs have redefined how we connect, search for information, and build relationships online. The challenge and opportunity for marketers is to embrace the new rules of engagement and think creatively about how the use of visuals can support their goals. Research proves that there’s a scientific reason why people respond to visuals more strongly and quickly than text alone, but content for content’s sake just won’t move the needle anymore. Companies and brands need to strive for more by embracing the art of visual storytelling. Understanding who you are as a brand, what you stand for, and what goals you’re trying to achieve in tandem with what your customers are looking for from your company can be crafted into a powerful, creative visual story. It’s almost ironic to be writing a book when visual storytelling. A recognizable and loved brand is one of the most valuable assets your business will ever own. Studies show that 59% of consumers prefer to buy products or services from brands they already know or feel familiar too. People are now also making purchasing decisions based on what a brand says, does, and stands for – not just price or quality anymore! How do you become a sought-after brand with endless sales and raving fans? By identifying your purpose, promises, and the problems you solve in a way that stands out. The challenge is communicating this with a clear and cohesive message across all channels and touchpoints people have with your brand experience. “We continue to invest in our core strengths. First, we don’t skimp on understanding the consumer. Second is innovation. . . . And third is branding. . . . We’re delivering more messages to our consumers.” ~A. G. Lafley CEO, P&G Business Week, 2009 Emotional branding is a dynamic cocktail of anthropology, imagination, sensory experiences, and a visionary approach to change. Information from Marc Gobé's book: Emotional Branding Digital branding: web, social media, search engine optimization, driving commerce on the web Personal branding: the way an individual builds their reputation Cause branding: aligning your brand with a charitable cause; or corporate social responsibility Country branding: efforts to attract tourists and businesses #brandkit #branding Kate Putnam 20+ Yr Digital Marketing Pro | Driving Success for Local SEO & National Brands | SEO & Social Media | Innovative Solutions Expert | Results-Oriented Leader Let's Collaborate! Enhance your brand's visibility, engage your audience, and get on the top of Google. Email: kate@putnam-seo.com Website: putnam-seo.com Are You On the Top of Google? 15 Practical SEO Tips and Tricks for 2024 by Putnam SEO Marketing

Bridging the Generational Gap Together in this Digital Age What would you say to Abraham Lincoln if you had to explain the Internet to him? When introducing a fundamental notion in our digital age; such as “Do you know what email is?” to a man who wasn’t born in the mid-1800s, hadn’t been living in a cave, and boasted about how much “marketing” expertise he has, that was the only parallel I could think of. Cue an eye roll You can imagine my surprise when the World Wide Web and the word search results turned his smile into a quizzical, huh? When I Googled “How do you explain a marketing plan to Abe Lincoln 2021”, web pages generational gap, 2021 vs 1860 marketing strategy, and there were memes, jokes, and stand-up comedy routines based on that exact question. When it comes to marketing, Abe Lincoln was a man ahead of his time He’s one of the few people in history to have successfully campaigned for public office under his name without any previous political experience. Lincoln was the leader our country needed in the 1860s He was open to new ideas, progressive, and forward-thinking. His dreams and visions for the future of our country changed the landscape forever. Surprisingly, he is also an excellent analogy for what businesses face today. They try to wade through all that is happening in internet services, digital marketing, and basic marketing research. You’re probably familiar with Abraham Lincoln’s claim to fame: he’s the president who led the Union through the Civil War, kept Congress from breaking up the nation, and freed the slaves. But do you know Lincoln’s stance on the invention of the steamboat? Or his thoughts about tariffs? Bridging the Generational Gap Together Or this: Does Lincoln have anything to teach modern-day business owners about leaving their fear behind and embracing the “new normal”? I’m not sure where you live, but if it’s in the United States of America, I guess that men who look like Abe Lincoln (body type excluded) are still making business decisions with the bravery of Simba. And if you’re in the 30% not led by white old men, give yourself a pat on the back. When it comes to marketing, Abe Lincoln was a man ahead of his time. He’s one of the few people in history to have successfully campaigned for public office under his name without any previous political experience. Not bad for a guy who spent most of his working life as a traveling salesman selling cheese, hats, and other sundries until his dad decided to make him a lawyer. Even a traveling salesman understands that search engine optimization SEO is how to communicate with potential clients. For the sake of argument, if 90% of America is accepting one type of currency, making collecting payments i.e. online payments why not put your hands up and roll with it? Here we step back in time, not accepting online payments in 2021 is corporate suicide. And, these ladies and gentlemen are the fear-filled leaders of today. These cowboys don’t even know what WiFi is, let alone unite a nation When I hear “Do we need a freelancer” to design our social media marketing, search engine optimization, or online product services; I think, what century is this? Lincoln would have not only jumped on the opportunity to collect money a decade ago (that’s an educated guess (traveling salesman)), but would have understood the concept of marketing today whether he’d been introduced to the hardware or not. A simple comparison of a sign in a store window and a landing page; your website is the first impression you can make with a potential client. You’d think that a guy who kicked off his political career by running for Congress in 1846 would fit right in with today’s politicians. But when it comes to an understanding of social media, online marketing, and SEO 10 Things to Expect from Your SEO Content Creator, Abe Lincoln would have been just as lost as any of us in the 21st century. And as we’ve done here at Putnam Marketing for years, let’s use Abe Lincoln to illustrate what those terms mean then and now. When you go to a website through a web browser like Chrome, Firefox, Safari, etc., the computers send each other messages through an application called “HTTP,” and the message says “Listen to this website.” So, regardless of what someone is using to access the internet, they all send and receive information. When you click on a browser, you send a message to a server, but the server sends it back to the browser. So, when you’re on Putnam Marketing, you click on a map, and the server sends information about the address. The server is like the database of all of the information on websites. When you access a website, you are requesting the server to give you information about it. The internet collects all of these millions and millions of servers sending messages back and forth You have heard of AI How is this a news flash to anyone under the age of 75? You read the same articles, watched the same news outlets, and somehow missed the 13,000 articles regarding the Patriot Act? Yes, 20 years ago, the leaders of our country passed the Patriot Act, and you forfeited your right to privacy. They have been data mining your information for two decades. No, Google isn’t listening to your phone; they are running analytics on the most probable outcome of behavior based on past events. The concept of SEO isn’t complex. Marketing is not scary or confusing. The basic premise of marketing is emotion Human emotion because humans are not rational when their feelings are involved and more likely to purchase when selling. It isn’t confusing. Marketing is basic propaganda and persuasion that leaders have been using since the beginning of time. Unless you’re giving your credit card number to a guy you’ve never met, or a full-blown hacker, you can go ahead living your life, and marketers like us will go ahead and be sure that product placement is correct where you see it. #PutnamMarketingBlog #seowebdeveloper #seowebdesigndefinition #seowebdevelopment #generationalgaps #seowebsitecompany #websitedesigncompany #seowebsitedesigntemplates Kate Putnam 20+ Yr Digital Marketing Pro | Driving Success for Local SEO & National Brands | SEO & Social Media | Innovative Solutions Expert | Results-Oriented Leader Let's Collaborate! Enhance your brand's visibility, engage your audience, and get on the top of Google. Email: kate@putnam-seo.com Website: putnam-seo.com Are You On the Top of Google? 15 Practical SEO Tips and Tricks for 2024 by Putnam SEO Marketing

In the competitive world of freelance, the key to success lies in consistently increasing revenue through a robust lead-generation strategy. In this blog post, we'll delve into my proven three-bucket approach, specifically tailored to supercharge your sales pipeline, acquire new customers, and boost overall sales. Bucket 1: Turbocharge Your LinkedIn Profile for Sales Success Start by optimizing your LinkedIn profile to attract potential clients actively seeking your expertise. Connect with 10-15 relevant professionals daily, strategically focusing on those who could contribute to your sales pipeline. Delve into LinkedIn books to identify the 20% of strategies that yield 80% of results, ensuring your efforts are streamlined for maximum impact. For freelancers targeting a sales-driven audience on Facebook, consider creating a private group. Facebook can position you as a trusted authority, allowing you to share insights that resonate with potential customers and drive sales. Bucket 2: Craft Compelling Stories to Drive Sales Relationships Share your story strategically with key relationships, emphasizing how your unique system guides clients from point A to B, ultimately increasing their revenue. Reciprocity is crucial in building these relationships, even if you're yet to secure your first client. Identify businesses in symbiotic relationships, such as website builders, bookkeeping firms, community banks, and local SBDCs, to further enhance your sales opportunities. Bucket 3: Unlock Sales Potential through CEO Mastermind Groups and Collaborations Initiate CEO mastermind groups to tap into collaborative sales opportunities. Leverage existing clients to fill these groups and expand your network. Approach local chambers of commerce or banks with proposals for crafting a marketing system that can generate additional leads per day/week/month, showcasing your expertise and attracting potential customers. Extra Sales-Boosting Ideas: Launch a Sales-Driven Blog: Introduce a 'CMO for a Day™ series on your blog, outlining strategies to increase a local business's sales by a significant percentage. Connect with businesses before or after writing the piece to forge potential partnerships and boost your sales pipeline. Collaborate for Sales Success: Team up with fellow freelance marketers who share your sales-driven goals. Collaborative efforts mean you're not navigating the sales journey alone. Explore networks like John Jantsch's Duct Tape Marketing, offering extensive consultant collaboration opportunities for mutual sales benefits. Leverage Valuable Sales Resources: If you haven't already, pick up 'Book Yourself Solid' for invaluable insights on solidifying your sales strategy. The original edition remains a goldmine for freelancers aiming to increase revenue and book themselves solid with clients. Conclusion: In the freelancing realm, mastering the art of lead generation translates directly to increased revenue and a thriving sales pipeline. Implementing these proven strategies, focusing on your LinkedIn profile, cultivating key relationships, and exploring collaborative opportunities, will undoubtedly elevate your sales game. Remember, your business's core functions are marketing and innovation, driving lasting sales results. Best of luck on your journey to freelancing success! Not Sure Where to Start? Contact Us! Kate Putnam: kate@putnam-seo.com Website: putnam-seo.com Book 15 Minute Consultation Call Here

What is Social Media Marketing? Social media marketing is the practice of using social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to promote a business’s products and services. Create and share content, engage with followers, run targeted social media advertising campaigns, and analyze data to measure results. Social media marketing can help businesses build brand awareness, generate leads, drive website traffic, and convert sales. It is an essential part of digital marketing strategy. In a nutshell, social media marketing involves promoting your business or cause online through social media platforms. The most common platforms include Facebook, Twitter, Instagram, and YouTube. Pinterest, TikTok, Snapchat, and Reddit are also highly used too. The goal is to create content that builds your audience and connects with them, too. Check out our Social Media Marketing Management packages; we will plan content, schedule it, and monitor the results. By looking to see what works for your platform, our Social Media Marketing Experts can streamline your goals with the content that gets put out across your social media channels. They can also help speed up the process by running paid advertising campaigns, which reach a larger audience in a much quicker timeframe. What are your current concerns? It’s worth thinking about the current problems that you’re hoping to resolve through social media before hiring an agency or freelancer. That way, they’ll have a clear understanding of what you need from them. On the other end of the scale, it’s also possible to find someone who attempts each of these attributes themselves, which may work out cheaper if budget is your main concern. What changes the cost of Social Media Marketing? The quality of the posts and the expertise required will all affect the price. Some social media marketing agencies have copywriters, designers, developers, and statisticians who may all work together on each client. The amount you’ll pay for Social Media Marketing will be impacted by several factors, including: The complexity of the service Hourly rates vs. packages Professional’s experience The complexity of the service The cost of social media marketing will ultimately come down to the complexity of the service you need. The frequency of posts also has an impact on cost, as the more you require, the longer it will take to generate and schedule. The most common pricing structure social media marketers offer is a monthly package, which costs around $400 – $650 per month on average. This would include the generating of content and some feed support, but wouldn’t be as in-depth as what other packages can provide. Though, the beauty of social media marketing is it’s customizable to your needs. So, it’s possible to start small and build up the level of support you need, or even scale back services that aren’t needed. Social Media Marketing Management Other topics to consider If you’re not sure where to begin with getting your business up and running with social media, here are some key points to consider: Your social media marketing goals Social media channels Monthly content creation Customer service Feed management Paid advertising Compiling stats and generating reports What are Your Social Media Marketing Goals? When used correctly, social media is a powerful medium that allows you to connect with your audience at scale. Identifying your goals will help streamline and concentrate your efforts. For example, do you want to increase page followers? How about boosting sales of a particular service you offer? Most businesses have multiple goals, which may change depending on the time of year or the needs of the business itself. What are Social Media Channels? If you’re a sole trader or a small business then you may not have any social media channels, let alone know which ones would work best for your company! A Putnam Marketing expert can help you get started, or pick up from where you’re currently at. Price-wise, the more content that needs to be generated in terms of platform types and frequency, the more expensive it will be. However, given the idea of marketing is to generate a return, if done correctly your social media marketing will produce a healthy ROI. Facebook Facebook is important to social media marketing. With more than 2.7 billion monthly active users, Facebook is one of the largest social media platforms in the world. It provides businesses with a powerful marketing tool to reach a global audience and engage with potential customers. Facebook offers various advertising options, including targeted ads, sponsored posts, and promoted pages. It also provides analytics and insights to help businesses track their performance and optimize their campaigns. Overall, Facebook plays a significant role in social media marketing and should be considered an essential platform for businesses to connect with their target audiences. The expert you choose should be well versed in Facebook as a whole, but more specifically Facebook Ads, as managing digital advertising budgets is very important. Engagement is a huge part of how Facebook works too. Aside from replying to customers, you need to be engaging (liking and sharing content), and getting your users to do the same with your content. This can only happen if the content your page puts out is engaging and relevant to the audience. Twitter With a user base of over 330 million monthly active users, Twitter provides businesses with a massive audience to reach out to and engage with. It also allows for real-time communication and sharing of information, making it an effective tool for businesses to connect with their audience, build brand awareness, and drive website traffic. Twitter's advertising options allow businesses to target specific audiences and cost-effectively promote their products or services. It still requires a knowledgeable approach to hit the right audience. You’ll need to consider the content of your messaging and the time at which it goes out to achieve success. Instagram Instagram is an important social media platform for marketing. With over 1 billion active users, Instagram provides a vast audience for businesses to reach and engage with potential customers. It allows businesses to showcase their products and services through visual content such as photos and videos and also offers various marketing tools such as sponsored posts, story ads, and influencer partnerships. Instagram's algorithm also prioritizes content that is engaging and relevant, making it easier for businesses to boost their reach and visibility on the platform. Overall, incorporating Instagram into a social media marketing strategy can be highly beneficial for businesses looking to promote their brand and increase their online presence. YouTube Video content is a powerful tool for engaging audiences. As a business, it’s one of the best ways to promote your services. With over 2 billion monthly active users, YouTube offers a huge potential audience for businesses to reach. It is a highly engaging platform that allows businesses to showcase their products or services through video content, and it offers various targeting options and ad formats to ensure that the message reaches the right audience. Additionally, YouTube allows businesses to measure the performance of their campaigns and make adjustments accordingly. Incorporating YouTube into a social media marketing strategy can help businesses increase brand awareness, engagement, and sales. For example, a mechanic could upload a ‘how-to’ guide on how to change a tire. The video itself can be monetized, meaning you’ll earn money for each view. However, you can also leave your contact details in the description box so that customers can find you. YouTube videos can be shared on social media or embedded into your blog pages. However, it takes skill to capture engaging video content, edit it, and then share it correctly. Elements of SEO also come into play here, which is why it’s best to leave your YouTube videos to a social media marketing expert. ​How do I get customers involved and engaged in my social media posts? 1. Ask for their opinions and feedback: Encourage your followers to share their thoughts about a particular topic or ask them for suggestions for your future content. 2. Share user-generated content: Highlight your customers' posts that feature your product or service and give them a shout-out. 3. Host contests or giveaways: Give your followers a chance to win something by participating in a contest or giveaway. 4. Use interactive content: Add polls, quizzes, and interactive features to your posts to encourage engagement and participation. 5. Share behind-the-scenes stories: Give your followers a glimpse of the behind-the-scenes of your brand or company to make them feel more connected to your brand. 6. Create engaging visuals: Use attractive images, videos, GIFs, and infographics to make your posts more appealing. 7. Be responsive: Respond to your followers' comments, messages, and questions in a timely and friendly manner to foster a sense of community engagement. Post frequently and engage with customers. We take care of that for you. Putnam Marketing has Social Media Management packages to meet a variety of demands. All you have to do is sit back and let the leads come in. Monthly content creation The majority of a social media marketer’s job is to create, schedule, and publish content. Depending on your business, you may want a post to go out across all feeds every day. However, some businesses increase this to every hour throughout the day. We will help you work this out, by checking your analytics to see when your followers are most active. The content needs to be relevant to your business, but also be something people, in general, will want to engage with. From decisive polls to humorous posts, there’s a lot more to getting social media right than is first apparent. That’s why your monthly content needs to be on point. Customer service If you own an online business or eCommerce store, then you may require customer support as part of your social media marketing package. This includes replying to customers who send your direct messages, and those who leave comments on your page. Keeping on top of this can take up quite a bit of time, which is why it’s so handy to be able to outsource this to a social media marketing expert instead. Feed Management The golden rule of social media is that it’s a public platform, which means your social media channel could become subject to spam or offensive content. That’s why you must have somebody closely monitoring your feeds to remove such content before it has the chance to negatively impact your feed as a whole. This also extends to aspects such as negative reviews, which all businesses will encounter to some degree. Such issues require a thoughtful approach to how the situation is dealt with, as an unprofessional reply could cause more harm than good. As social media experts, we are well-versed in all aspects of feed management, which will help protect your business image and work to resolve any issues constructively. Paid Advertising Most social media platforms have paid advertising options such as Facebook Ads. Understanding how to create campaigns successfully takes a fair bit of technical knowledge, not to mention mathematical ability. If you get it wrong, you could waste large amounts of money on advertising that fails or gets rejected by the platform. Therefore, understanding paid advertising is an important aspect of social media marketing. A Putnam Marketing expert will work with you to devise an audience and a budget. You’ll agree on a budget in advance, tailoring the reach following your budget. Compiling Stats and Generating Reports As well as generating content for your social media, Putnam Marketing will compile stats and generate reports about the progress of your campaigns. For example, presenting the increase in followers since they started managing the feeds. Or, how many users your paid advertising reached and how many conversions this generated for the business. This type of service is more comprehensive but is the best way of determining what is working for your social media feeds and what isn’t. It’s also a great opportunity for them to share ideas about what could work for upcoming posts, based on how previous content has performed. Investing in Social Media Marketing – is it worth the cost? If you lack the time or knowledge to market your business successfully through social media, then getting a Putnam Marketing expert on board is well worth the investment. We will plan your monthly content, schedule it, and monitor how successful each post is. Social media marketing also involves launching paid ads from your platforms, which requires a specialist approach to get right. In our digital age, social media marketing is an important platform for reaching new audiences. It’s worth having yours taken care of by someone who not only knows what they are doing but is genuinely passionate about it too. That’s why social media marketing experts are well worth the investment. Bring your business into the 21st century – find a trusted Social Media Marketing expert with Putnam Marketing. Do I need social media for my business? If you have a website, then you need active social media too. Social Media is where your target audience is. Social media is so prevalent in today’s society it is where your target audience likes to spend their free time. Social media marketing is an easy way for businesses to connect with their customers directly. ​ Which social media platforms should I be on? The most popular social media platforms are; Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. ​Can I repost the same content on different social media platforms? Yes! Users normally only follow certain brands on each platform. Normally people have a favorite platform that they spend most of their time on. It is best to post on all platforms to cover all the bases. ​How do I create content specific to my audience? 1. Know who your audience is - Understanding your audience is key to creating content that they will find useful and engaging. Identify their age, gender, location, interests, and pain points. 2. Conduct research - Use market research tools such as surveys, focus groups, and social media analytics to gather information about your audience, their preferences, and their needs. 3. Analyze your competitors - Look at what kind of content your competitors are creating and analyze their customer engagement. This will give you ideas about what kind of content resonates with your target audience. 4. Use language and tone appropriate for your audience - Use vocabulary and language that resonates with your audience and is understandable. The tone of your content should reflect the type of audience you are targeting. 5. Address their pain points - Create content that addresses their problems. Offer solutions and insights into their pain points and challenges. 6. Share stories and experiences - Personalize your content by sharing relevant stories and experiences that resonate with your audience. 7. Use visuals - Use relevant and engaging visuals such as images and videos to enhance the context and emotional value of your content. By following these tips, you can create content that is tailored to your audience and engages them in a meaningful way. How long are contracts? We offer initial contract terms of 3 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis. You have the option to cancel at any time with a 30-day written or digital notice. After 30 days, we will cancel all services and return any information we have back to you. Are there any setup fees? There is a one-time setup fee. It is primarily for getting you set up on or end to run your campaign. We will set you up in our search engine systems, analytics systems, and other administrative tasks. We would also set up necessary advertising accounts for you. How long does it take to get started? If you are ready to get started, contact us. One of our sales consultants will help you identify the best plan of action and develop a proposal for you. Upon your approval, we will send you a contract and get your campaign started ASAP. Service & Working Together You will be assigned a dedicated Specialist. A team member will reach out to you. This person is trained in Social Media Management and will be your dedicated partner. If you are looking for SEO (search engine optimization) then a specialist will reach out to you and has experience helping clients move up the rankings. This person will be your main point of contact. In addition, each SEO specialist reports to the Director, who reviews all deliverables before it is sent to you. This is to ensure that you receive quality work and resolve tough situations. How will you identify keywords for my business? We will first gain an understanding of your business through a formal questionnaire. From there, we will perform keyword research to identify high-traffic keywords that will be valuable for your business. To do this, we use our keyword planning tools that allow us to find keywords related to your business, the competition level, and how many times it is searched each month. Once we conclude our research, we will report to you our findings and recommendations. Will you do a competitive analysis? We will first identify the keywords that we are going to target for your business. Once this has been identified, we will analyze the websites of competitors who are already ranking on the first page of Google. A competitive analysis is a process of identifying, analyzing, and comparing the strengths and weaknesses of your business with those of your competitors. It involves gathering and evaluating information about your competitors' products, services, marketing strategies, customer base, pricing, and distribution channels to gain insights that can help you improve your business strategy. This analysis can help you identify opportunities and threats in the market and develop a clear understanding of your competitive landscape, which can be used to make informed decisions about your business. We would use tools that we have to analyze the structure of their websites, and we may be able to apply a similar strategy to your website. What will change on my website? Will it be different? Depending on which package you choose, if it’s the SEO package, then we would change technical things on your website, such as coding, tags, and some of the words to include the keywords you want to rank for. If you’d like to apply for our Website in a Day plan please do so here. However, we would not change the physical design of your website. All of the changes to your website will be run by you first so that you are aware of what we are doing to your website. How are you going to write blogs for my business? We will write blogs by first obtaining an understanding of your business. Once we do this, we will develop a blog calendar. This calendar will include topics we will write about. You will be able to approve the blog topics before we write anything and approve it. Once the blog calendar is approved, we will write the blogs and optimize the blogs for SEO. To write the blogs, we will research the topics to write valuable content. Before we post the blog, you will be able to review it to make sure it meets your standards. How will you get backlinks for my business? 1. Create high-quality content that others will want to link to. This could include blog posts, infographics, videos, case studies, and other valuable resources. 2. Reach out to other relevant websites and offer to guest post or contribute content in exchange for a backlink. 3. Build relationships with other websites in your industry and strategically link to each other's content. 4. Use social media to promote your content and build a following. As your content gets shared, it can generate natural backlinks. 5. Participate in online forums and communities where your target audience is active. Be helpful share insights, and include links to your content where relevant. 6. Register your business on relevant directories and business listings. These can provide valuable backlinks and also improve your visibility in search results. Keep in mind that generating high-quality backlinks takes time and effort. Focus on creating valuable content and building relationships with other websites in your industry, and the backlinks will follow. Can I contribute to blog ideas or blog content? Yes, if you have information that you would like us to write about you can send it to us. We can incorporate your ideas or content into the blogs we’re writing to make them even better. Putnam SEO https://www.putnam-seo.com/ New Hampshire Our approach to SEO is rooted in data-driven strategies that align with your business objectives. By analyzing your website and identifying gaps in your online presence, we tailor a custom roadmap that puts you in front of your target audience. Through technical SEO optimization, content marketing, link building, and analytics, we have helped businesses like yours increase website traffic, generate high-quality leads, and grow revenue. We are confident that with our expertise, we can achieve the same record-breaking results for you. Kate Putnam 20+ Yr Digital Marketing Pro | Driving Success for Local SEO & National Brands | SEO & Social Media | Innovative Solutions Expert | Results-Oriented Leader Let's Collaborate! Enhance your brand's visibility, engage your audience, and get on the top of Google. Email: kate@putnam-seo.com Website: putnam-seo.com Are You On the Top of Google? 15 Practical SEO Tips and Tricks for 2024 by Putnam SEO Marketing

Unlock the Power of Persuasive Communication: Email Title Templates to Transform Your Marketing Game! In today's digital age, effective communication is the key to capturing the attention of your audience. One powerful tool at your disposal is email marketing. Crafting compelling email titles is the first step towards making a lasting impression and driving engagement. To help you kickstart your email campaigns, we've curated a set of dynamic Email Title Templates that will captivate your readers from the get-go. 1. How To Make Engaging Newsletters That Will Captivate Your Audience Unlock the secrets to creating newsletters that not only inform but also captivate your audience. Learn the art of storytelling and discover how to make your content irresistibly shareable. 2. 21+ Ways To Grow Your Email List and Expand Your Reach Explore over 21 proven strategies to organically grow your email list. From compelling lead magnets to interactive sign-up forms, discover the tactics that will boost your subscriber base and expand your reach. 3. Do You Think You Can Boost Sales Through Email Marketing? Challenge yourself to think beyond traditional marketing approaches. This template encourages you to explore the untapped potential of email marketing in boosting sales and driving conversions. 4. If You Believe You Can Nurture Customer Loyalty, Then You're Right! Harness the power of belief in customer loyalty. This template focuses on the mindset shift needed to build lasting relationships with your audience through personalized and meaningful communication. 5. Could You Help Us With Crafting Compelling Email Campaigns? Engage your audience by inviting them to be a part of the creative process. This collaborative template empowers your readers to contribute to your email campaign ideas, fostering a sense of community and connection. 6. You Can Make A Difference With Our Strategic Email Marketing Solutions Position your brand as a difference-maker in your industry. Showcase how your strategic email marketing solutions can transform businesses and leave a lasting impact on your audience. 7. Achieve Your Sales Goals With Our Proven Email Strategies Set your sights on achieving sales goals with confidence. This template outlines proven strategies that leverage the power of persuasive communication to drive sales and revenue for your business. 8. 10 Ways Email Marketing Can Skyrocket Your Business Explore the undeniable impact of email marketing on business growth. This template provides a comprehensive guide to ten powerful ways email marketing can elevate your brand and skyrocket your success. 9. Our Expertise Can Help Crush Your Marketing Goals Highlight your expertise and showcase how your services can be a game-changer for businesses striving to crush their marketing goals. This template positions you as the go-to expert in the industry. Overwhelmed with sending emails right now? We've got you covered! Discover the ease and efficiency of our EMAIL MARKETING PROGRAM. From monthly newsletters to specialized campaigns, our program offers a range of services to streamline your email marketing efforts. Take advantage of A/B testing, optimization, and detailed performance reporting to ensure your campaigns are always on point. At Putnam Marketing SEO, we believe in making every email count. Elevate your communication strategy and witness the transformation in your marketing game. 📈✉️ #EmailMarketing #DigitalMarketing #CommunicationStrategies #MarketingTips Do you regularly send emails to your customers or potential customers? Look no further, we’ve made an Email Title Template to help you! Use your headlines as inspiration! How To Make ______________________________ That Will ______________________________________ 21+ Ways To Grow Your _____________________________________________________________________ Do You Think You Can _____________________________________________________________________? If You Believe You Can _____________________________________, Then You’re Right Could You Help Us With _____________________________________________________________? You Can Make A Difference With ____________________________________________________________ Achieve Your Goals With _____________________________________________________ 10 Ways ________________________________________________ _____________________Can Help Crush Your Goals Overwhelmed with sending emails right now? We've got you! Check out our EMAIL MARKETING PROGRAM The Putnam Marketing SEO Email Marketing Program allows us to help you create newsletters, and various campaigns, all while creating relevant content for your lists in the most efficient way possible. Best of all, it requires minimal effort on your part. Email Types & Sends 1 Monthly Newsletter 2 Miscellaneous Emails: Includes listings, open house/real estate events, sold properties, property features/promotions, and holidays. Up to 2 resends for each email campaign Additional Services A/B testing: Includes subject line, email copy, and content layout. Days/times optimization Contact lists management/maintenance Monthly email performance reporting Email troubleshooting assistance Kate Putnam 20+ Yr Digital Marketing Pro | Driving Success for Local SEO & National Brands | SEO & Social Media | Innovative Solutions Expert | Results-Oriented Leader Let's Collaborate! Enhance your brand's visibility, engage your audience, and get on the top of Google. Email: kate@putnam-seo.com Website: putnam-seo.com Are You On the Top of Google? 15 Practical SEO Tips and Tricks for 2024 by Putnam SEO Marketing

Understanding Search Engine Optimization (SEO) is crucial for anyone with an online presence. Whether you're a blogger, a small business owner, or part of a large corporation, understanding and applying SEO best practices can make your online content more visible and engaging. In this blog post, we’ll explore 15 effective SEO tips for 2024. These tips are designed to help you improve your website's performance and reach a wider audience. Whether you're starting from scratch or refining your existing strategy, these practices will provide valuable insights. The Top 15 SEO tips for 2024 Keyword Research Identify the keywords your audience uses when searching for content related to your business. Tools like Google Keyword Planner can provide insights into search volumes and competition. High-Quality Content Create informative and engaging content, including blog posts, videos, or infographics. Ensure it remains relevant by regularly updating and fact-checking. On-Page Optimization Optimize various elements on your website, strategically placing keywords in title tags, meta descriptions, header tags, and content. Mobile-Friendliness Given the increasing use of mobile devices, ensure your website has a responsive design, touch-friendly navigation, and readable content. Page Load Speed Optimize your website's speed by minimizing image sizes, leveraging browser caching, and reducing redirects. User Experience (UX) Prioritize an intuitive and visually appealing design that offers clear navigation and fast load times. Internal Linking Enhance the user experience by creating internal links with descriptive anchor text, making it easier for visitors to navigate your site. Backlink Building Focus on acquiring high-quality backlinks from reputable sites to boost your website's credibility and authority. Local SEO For local businesses, optimize your online presence with local keywords, directory listings, and a well-optimized Google My Business account. Regular Content Updates Signal to search engines that your website is active and relevant by consistently updating content. Use of Alt Tags Improve SEO and accessibility by using descriptive Alt Tags for images. Social Media Integration Extend your content's reach by sharing it on various social media platforms, engaging with your audience, and building a community around your brand. Structured Data Markup Implement schema.org to provide explicit clues about your content, potentially leading to enhanced search results with rich snippets. Secure Website (HTTPS) Ensure your website's security by obtaining and installing an SSL certificate, instilling trust in users, and favoring search engine rankings. Continuous Monitoring and SEO Audits Regularly monitor your website's performance using tools like Google Analytics and conduct SEO audits to stay updated with the latest practices. FAQs about SEO Tips What are the top 5 SEO strategies? Create high-quality content. Optimize with relevant keywords. Ensure mobile optimization. Build reputable backlinks. Focus on technical SEO. My top SEO tips in 2024 Prioritize user experience. Optimize for voice search. Leverage AI and machine learning. Follow the E-A-T principle (Experience, Expertise, Authoritativeness, Trustworthiness). Optimize video content. Is SEO still good in 2024? Yes, SEO is still crucial for online visibility in 2024. Is SEO hard because of computers? Enhance Your Online Presence: 15 Practical SEO Tips for 2024 Understanding Search Engine Optimization (SEO) is crucial for anyone with an online presence. Whether you're a blogger, a small business owner, or part of a large corporation, understanding and applying SEO best practices can make your online content more visible and engaging. In this blog post, we’ll explore 15 effective SEO tips for 2024. These tips are designed to help you improve your website's performance and reach a wider audience. Whether you're starting from scratch or refining your existing strategy, these practices will provide valuable insights. 15 SEO tips for 2024 Keyword Research Identify the keywords your audience uses when searching for content related to your business. Tools like Google Keyword Planner can provide insights into search volumes and competition. High-Quality Content Create informative and engaging content, including blog posts, videos, or infographics. Ensure it remains relevant by regularly updating and fact-checking. On-Page Optimization Optimize various elements on your website, strategically placing keywords in title tags, meta descriptions, header tags, and content. Mobile-Friendliness Given the increasing use of mobile devices, ensure your website has a responsive design, touch-friendly navigation, and readable content. Page Load Speed Optimize your website's speed by minimizing image sizes, leveraging browser caching, and reducing redirects. User Experience (UX) Prioritize an intuitive and visually appealing design that offers clear navigation and fast load times. Internal Linking Enhance the user experience by creating internal links with descriptive anchor text, making it easier for visitors to navigate your site. Backlink Building Focus on acquiring high-quality backlinks from reputable sites to boost your website's credibility and authority. Local SEO For local businesses, optimize your online presence with local keywords, directory listings, and a well-optimized Google My Business account. Regular Content Updates Signal to search engines that your website is active and relevant by consistently updating content. Use of Alt Tags Improve SEO and accessibility by using descriptive Alt Tags for images. Social Media Integration Extend your content's reach by sharing it on various social media platforms, engaging with your audience, and building a community around your brand. Structured Data Markup Implement schema.org to provide explicit clues about your content, potentially leading to enhanced search results with rich snippets. Secure Website (HTTPS) Ensure your website's security by obtaining and installing an SSL certificate, instilling trust in users, and favoring search engine rankings. Continuous Monitoring and SEO Audits Regularly monitor your website's performance using tools like Google Analytics and conduct SEO audits to stay updated with the latest practices. FAQs about SEO Tips What are the top 5 SEO strategies? Create high-quality content. Optimize with relevant keywords. Ensure mobile optimization. Build reputable backlinks. Focus on technical SEO. What are SEO tips in 2024? Prioritize user experience. Optimize for voice search. Leverage AI and machine learning. Follow the E-A-T principle (Experience, Expertise, Authoritativeness, Trustworthiness). Optimize video content Is SEO still good in 2024? Yes, SEO is still crucial for online visibility in 2024. Is SEO hard because of computers? No, computers are what makes SEO possible. SEO, or Search Engine Optimization, relies on computers to help websites get noticed on search engines. Computers are essential for analyzing, ranking, and presenting information to users based on their search queries. Without computers, the complex algorithms and processes behind SEO wouldn't be possible. So, in a way, computers are the driving force that makes SEO effective and helps websites reach their intended audience. What are the 3 Cs of SEO? Content: Creating high-quality, relevant, and valuable content for your target audience. Code: Optimizing your website’s HTML and backend code for search engines. Credibility: Establish your site as a credible and authoritative source through backlinks and social proof. Is SEO still relevant in 2024? Yes, SEO remains highly relevant in 2024. As long as search engines are a primary method for users to find and access online content, SEO will continue to be crucial in digital marketing strategies. Is SEO dead due to AI? No, SEO is not dead due to AI. Instead, AI is transforming SEO, making it more efficient and effective. AI helps in understanding user intent, automating certain SEO tasks, and providing deeper insights into SEO strategies. It might change a bit, but for now, it's still important to get noticed online. How do I know if my SEO is working? Use tools like Google Analytics to track website visits and make adjustments if needed. Can I do SEO on my phone? Yes, you can do some things on your phone, like sharing your stuff on social media. Which SEO should be avoided? Avoid unethical practices such as keyword stuffing, buying backlinks, duplicate content, cloaking, and black-hat SEO tactics. When should you not use SEO? Avoid using SEO for time-sensitive content, immediate result expectations, or business models not relying on organic search traffic. Why is SEO so hard? SEO is considered challenging due to factors like content creation, technical aspects, and adapting to evolving algorithms, requiring consistent effort and time for results. Remember, these tips are like friendly helpers for your online stuff. They make it easier for people to find and enjoy what you're doing. Keep it simple and have fun! What are the 3 C’s of SEO? Content: Creating high-quality, relevant, and valuable content for your target audience. Code: Optimizing your website’s HTML and backend code for search engines. Credibility: Establish your site as a credible and authoritative source through backlinks and social proof. Is SEO still relevant in 2024? Yes, SEO remains highly relevant in 2024. As long as search engines are a primary method for users to find and access online content, SEO will continue to be crucial in digital marketing strategies. Is SEO dead due to AI? No, SEO is not dead due to AI. Instead, AI is transforming SEO, making it more efficient and effective. AI helps in understanding user intent, automating certain SEO tasks, and providing deeper insights into SEO strategies. It might change a bit, but for now, it's still important to get noticed online. How do I know if my SEO is working? Use tools like Google Analytics to track website visits and make adjustments if needed. Can I do SEO on my phone? Yes, you can do some things on your phone, like sharing your stuff on social media. Remember, these tips are like friendly helpers for your online stuff. They make it easier for people to find and enjoy what you're doing. Keep it simple and have fun!

In the world of SEO, the journey from proposal to approval can be a challenging one. Many aspects of our work may seem self-evident to us, but conveying their significance to stakeholders unversed in the intricacies of SEO can be a complex task. So, how do we gain approval for substantial projects that demand significant investments in terms of time, resources, and financial commitment? The answer lies in an indispensable tool - our SEO Project Proposal Template. This template clarifies every vital detail in a format that's not only easily comprehensible but also compelling. We’ve created a factitious SEO Project Proposal for your reference AND it's FREE! SEO Project Proposal Template Cover Page Introduction EXAMPLE: Putnam Marketing is excited to propose a comprehensive three-year marketing partnership with Candita Clayton. Our primary objectives are to significantly grow the email list and acquire six additional designers for Candita Clayton by the end of the first year. This partnership aims to leverage your strengths in making the process seamless for designers and artists, ultimately addressing the pain point of having too much on their plate. Logo: Display your logo in the header for a professional touch and seamless brand representation. Headline: Capture attention succinctly. Make the purpose of the proposal crystal clear. EXAMPLE: We carefully choose clients with significant potential for substantial growth during our audit and optimization procedures. This approach enables us to concentrate our efforts on those with a greater likelihood of success, ensuring that you receive the utmost attention. Our commitment is not only to deliver tangible results but also to provide comprehensive insights into the strategies that drive them. Project Description: Provide a brief introduction to the project's essence. This section can serve as an extension of the headline, especially for complex topics. Date: Self-explanatory, but invaluable for tracking past initiatives. Issued By: Your Company Name. Representative: Identify the lead representative from your company who will be overseeing and presenting the proposal. INTRODUCTION & BACKGROUND Introduction Paragraph: Define the goal and purpose of the project. Clarify what you intend to accomplish and the underlying significance. List: Outline the high-level steps of the project, offering a condensed version for those with limited time to peruse the entire proposal. Wrap-up Paragraph: Recap the project's essence and elucidate the detailed breakdown to follow. OVERVIEW & GOALS Pages: Specify which pages or sections of the site the project will involve. EXAMPLE This project will encompass the entire Candita Clayton website, with a special focus on the landing page, portfolio pages, and the 'Join Our Team' section. Purpose: Define the project's nature, objectives, optimizations, identified issues, and how this optimization will be advantageous. Explain why stakeholders should be invested. EXAMPLE The project's core purpose is to enhance user experience, streamline navigation, and optimize content to facilitate a seamless process for designers and artists. By doing so, we will alleviate their workload, making Candita Clayton a more attractive prospect for top talent. Opportunity: Highlight how this project will benefit the company or website, offering a distinctive edge. EXAMPLE This endeavor presents a significant opportunity to establish Candita Clayton as the go-to platform for designers and artists seeking a collaborative and supportive environment. This advantage will translate into a stronger reputation within the industry, ultimately leading to a more robust pool of talent. Objective: Articulate the task at hand and the anticipated outcome. EXAMPLE The primary objective is to create an intuitive, user-friendly website that highlights Candita Clayton's strengths in supporting designers and artists. This will be achieved through strategic content restructuring, UX/UI enhancements, and targeted outreach efforts. Success Metrics (KPIs): Establish measurable indicators of success. Without these, gaining approval can be an arduous task. EXAMPLE Our success will be measured through key performance indicators including a 50% growth in the email list within the first year and the successful onboarding of six additional designers. 54% of companies reported generating quality leads to be their biggest challenge with content marketing. (The State of Content Marketing 2019 by SEMrush) Estimated Impact: Provide a high-level projection of the expected outcomes, encompassing aspects like user satisfaction and improved crawlability. EXAMPLE: Anticipated outcomes include heightened user satisfaction, improved crawlability for search engines, and increased visibility within the design community. Considerations / Blockers: Proactively address potential roadblocks. By bringing them to the forefront, you can prevent reactionary measures later on. EXAMPLE: Potential considerations may include design feedback cycles, content integration challenges, and any unforeseen technical obstacles. Identifying these early will allow for proactive solutions. Investment: Arguably the most crucial section for stakeholders. Offer concrete financial figures and a detailed breakdown of time and resources required. EXAMPLE The estimated investment for this three-year partnership is $X, with quarterly payments available at a discounted rate. This figure encompasses design and development costs, content creation, outreach efforts, and ongoing maintenance. Team Members: Identify the individuals involved. Early preparation in this regard facilitates smooth project execution. EXAMPLE: Our dedicated team will consist of project managers, designers, developers, content creators, and outreach specialists. Assigning roles early will facilitate a smooth workflow. Approvals: Delineate who needs to authorize the project and at what stage their approval is necessary. EXAMPLE: We will seek sign-offs at key stages, including project kickoff, design development, content creation, and final implementation. Timely approvals are crucial to maintaining project momentum. Timeframe: Define the anticipated project duration and when results are expected to materialize. EXAMPLE: We anticipate project completion within six months, with measurable results visible within the first quarter. Ongoing optimizations and content updates will continue throughout the partnership. We believe this proposal encapsulates a strategic and targeted approach to achieving Candita Clayton's goals. We look forward to discussing this proposal further and working together to realize the full potential of this partnership. SCOPE Example: Ground your proposal with a tangible example. Visualize precisely what you aim to achieve, rather than relying on abstract concepts. Specific Tasks: For instance, if you're creating CTAs for blogs, provide a quick prototype for clarity. Navigation Changes: Illustrate proposed alterations, possibly using tools like Miro, accompanied by screenshots. COMPETITIVE ANALYSIS Competitor Example Provide comparable examples from competitors, highlighting their successful strategies. Industry Insights Even if not an exact competitor, showcasing strategies employed in a different vertical can be enlightening. Screenshots and explanations can be invaluable. PROJECT TOPIC RESOURCES Further Reading: Include resources for those keen on delving deeper into the subject matter. Citing trusted sources reinforces the proposal. SEO PROJECT RESOURCES While much of our day-to-day SEO work may not necessitate comprehensive proposals, this template is tailored for larger-scale projects with multi-team involvement, poised to make a significant impact on the website. Numerous approaches exist for presenting projects to stakeholders, and this template stands as one effective method. Its user-friendly nature has garnered positive feedback. If you feel any crucial areas are missing or have additional suggestions, do not hesitate to reach out to me on Twitter! For those seeking deeper involvement in expansive SEO projects, the following resources may prove helpful: How to Create a Successful SEO Proposal SEO Proposal Template Free SEO Proposal Template This SEO Project Proposal Template is designed to streamline the approval process for large-scale SEO initiatives, ensuring that stakeholders grasp the full potential of your proposed endeavors. This proposed investment strategy is designed to deliver substantial ROI by strategically allocating resources across critical areas of SEO and Social Media Marketing. We are confident that this approach will drive significant growth and success for your business. Should you have any questions or require further details, please do not hesitate to reach out. We look forward to the opportunity to partner with you on this exciting journey. Not Sure Where to Start? Contact Us! Kate Putnam: kate@putnam-seo.com Website: putnam-seo.com Book 15 Minute Consultation Call Here