The Truth about Social Media and Social Media through AI How Much Time Do you Spend on Social? What We Know about Social Media: Companies are leveraging social media through AI, which will help them better understand their customers buying patterns. This allows customer targeting as never seen before. Companies can then personalize data/content/products by getting to know their buying pattern and what motivates them to take that decision. 65% of all digital media time is a significant percentage of the share we spend on social media Marketing companies have found that the customer is mobile-first, so with the help of AI, the marketing companies get the customer location and the time spent on a particular brand, and so the marketing companies can send an app or push notification to update customer order status and promotional offers for their favorite brand thereby encouraging growth for AI market in social media. How Much Does Social Media Really Matter? Artificial Intelligence Artificial intelligence (AI) is an area of computer technological advancement that emphasizes the advent of Intelligent/smart machines that react and work like human beings. With the technological advancement in Artificial intelligence, devices are designed like computers/ Smartphones, which can recognize the voice and all learn with time. According to ComScore, when it comes to mobile, accounts for 65% of all digital media time, which is a significant percentage of the share we spend on social media. It is the time spent checking emails, chatting with friends, working, or shopping. To utilize the time spent on a smartphone, with the help of AI, marketing companies get the customer’s location and the time spent on a particular brand. Marketing companies can then send an app or push notification to update customer order status and promotional offers for their favorite brand, thereby encouraging growth for AI in social media. With the expansion in the usage of smartphones, the availability of mobile applications, and improving network speed, Smartphones have become a necessity nowadays for almost all kinds of work. Companies are leveraging social media through AI to better understand their customers buying patterns to keep their relevant products and product line at the top of the consumer’s consciousness. Companies can then personalize the data/content/Product/by getting to know its buying pattern and what motivates him to take that decision as AI can learn at a faster rate than any human the chances of making an error are eliminated, and thus AI in social media marketing will tend to grow in much more rapid pace in the years to come. However, only hand full of AI experts might hinder AI Technology adoption in the developing economy. The privacy of customer /social media users will be hampered. What Channels Convert for you? Through these websites, people give their personal information on the internet. These networking sites keep track of all the interactions done on their website and save them for later use. These can have some severe implications, which also include disclosure of personal location, cyberstalking, 3rd party personal information disclosure, social profiling, and so on. This can pose a significant challenge for overcoming AI in social media. Based on application, efficient customer experience management needs a complete view of customer interactions that include traditional channels, such as phone calls and face-to-face meetings, and communications that come through the website, from live chat or sessions with chatbots and social media. These channels create unstructured data. This means that companies must manage data from different sources to extract valuable insight with speed and precision and integrate them with existing customer data. Effective consumer experience management desires a complete view of client interactions, which includes traditional channels like phone calls and communications face-to-face conferences that come via the internet site, live chat, and social media. These channels create which are then combined with existing customer statistics for further use by the company, which will then contribute to the growth of the Ai social media market. North America has observed substantial technological advancement in the recent past, eventually driving the dependency on mobile phones even more. So this will cause the growth of AI Compelled with social media marketing in the long run. Asia Pacific region is anticipated to capture a substantial portion of AI in the social media market in the forecast period; due to the increase in the number of smartphone users and internet users in APAC, the growth of this market will be driven by the demand for Smartphones. The major player of AI in the social media market is, Facebook, Google, Pinterest, Adobe Systems, IBM, Baidu, Twitter, Salesforce, Clarabridge, and Snap. Today, we’re going to cover SEO like a girlfriend. Grab a notebook and whatever else you need, because it’s game time. This isn’t your Dad’s internet. Headings don’t directly impact your SEO. AI in Social Media Market: Component Segment Analysis Solutions Services AI in Social Media Market: Application Segment Analysis Customer Experience Management Predictive Risk Assessment Sales & Marketing AI in Social Media Market: End-User Segment Analysis BFSI Education Media and Advertising Retail and Ecommerce Public Utilities AI in Social Media Market: Regional Segment Analysis North America The U.S. Europe UK France Germany Asia Pacific China Japan India #luxurywebsitedesign #website #seowebdeveloper #seowebdesigndefinition #seowebdevelopment #searchengine #internet #webpage #seowebsite #seowebsitecompany #websitedesigncompany #seowebsitedesigntemplates #branding

Understanding how AI affects your daily life. Key Points: Companies are leveraging social media by AI, which will help them better understand their customers buying patterns, which allows them to keep the relevant product and product line. Companies can then personalize data /content/Product/by getting to know its buying pattern and what motivates him to take that decision. 65 percent of all digital media time that is a significant percentage of share we spend on social media Marketing companies have found that the customer is mobile-first, so with the help of AI, the marketing companies get the customer location and the time spent on a particular brand, and so the marketing companies can send an app or push notification to update customer order status and promotional offers for their favorite brand thereby encouraging growth for AI market in social media. Artificial Intelligence Artificial intelligence (AI) is an area of computer technological advancement that emphasizes the advent of Intelligent/smart machines that react and work like human beings. With the technological advancement in Artificial intelligence, devices are designed like computers/ Smartphones, which can recognize the voice and all learn with time. According to ComScore, when it comes to mobile, it accounts for 65% of all digital media time, which is a significant percentage of the share we spend on social media. It is the time spent checking emails, chatting with friends, working, or shopping. To utilize the time spent on a smartphone, with the help of AI, marketing companies get the customer's location and the time spent on a particular brand. Marketing companies can then send an app or push notification to update customer order status and promotional offers for their favorite brand, thereby encouraging growth for AI in social media. With the expansion in the usage of smartphones, availability of mobile applications, and improving network speed, Smartphones have become a necessity nowadays for almost all kinds of work. Companies are leveraging social media through AI to better understand their customers buying patterns to keep their relevant product and product line at the top of the consumer's consciousness. Companies can then personalize the data/content/Product/by getting to know its buying pattern and what motivates him to take that decision as AI can learn at a faster rate than any human the chances of making an error is eliminated, and thus AI in social media marketing will tend to grow in much more rapid pace in the years to come. However, an only hand full of AI experts might hinder AI Technology adoption in the developing economy. The privacy of customer /social media users will be hampered. Through these websites, people give their personal information out on the internet. These networking sites keep track of all the interactions done on their website and save them for later use. These can have some severe implications, which also include disclosure of personal location, cyberstalking, 3rd party personal information disclosure, social profiling, and so on. This can pose a significant challenge for overcoming AI in social media. Based on application, efficient customer experience management needs a complete view of customer interactions that include traditional channels, such as phone calls and face-to-face meetings and communications that come through the website, from live chat or sessions with chatbots and social media. These channels create unstructured data. This means that companies must manage data from different sources to extract valuable insight with speed and precision and integrate them with existing customer data. Effective consumer experience management desires a complete view of client interactions, which includes traditional channels like phone calls and communications face-to-face conferences and that come via the internet site, live chat, and social media. These channels create which are then combined with existing customer statistics for further use by the company, which will then contribute to the growth of the Ai social media market. North America has observed substantial technological advancement in the recent past, eventually driving the dependency on mobile phones even more. So this will cause the growth of AI Compelled with social media marketing in the long run. Asia Pacific region is anticipated to capture a substantial portion of AI in the social media market in the forecast period; due to the increase in the number of smartphone users and internet users in APAC, the growth of this market will be driven by the demand for Smartphones. The major player of AI in the social media Market are; AWS, Facebook, Google, Pinterest, Adobe Systems, IBM, Baidu, Twitter, Salesforce, , Clarabridge, and Snap. AI in Social Media Market: Component Segment Analysis Solutions Services AI in Social Media Market: Application Segment Analysis Customer Experience Management Predictive Risk Assessment Sales & Marketing AI in Social Media Market: End-User Segment Analysis BFSI Education Media and Advertising Retail and Ecommerce Public Utilities AI in Social Media Market: Regional Segment Analysis North America The U.S. Europe UK France Germany Asia Pacific China Japan India

There are so many cool resources out there for design, marketing, charts, and ideas. I've started putting them together to keep myself organized and thought I'd share them with you. Your company needs to have a strong digital presence in this digital world. The best way to achieve online success is by having a solid SEO strategy. SEO can help you increase your organic traffic and get highly-qualified users to discover your website and learn about what you have to offer. With a good SEO strategy, your website can reach far more viewers for much longer than any ads of the same price could. According to our research, the implementation of a good SEO strategy can help you increase organic page views and visits by up to 20% in just six months and even more with additional strategies. If you have any questions or comments about this proposal, please don’t hesitate to contact me by responding to the email this proposal was attached to. Your company's website design and internet success can be enhanced to the extent so as to help a ton of traffic into your site. Let a professional Web optimization organization that has a long time of involvement in this space so that it can help to achieve the objectives that you hope to be. An expert and expert Organization is obliged to give a site that will assist you in changing your site to keep up and improve on what the web indexes envision it should be. 1) Buy A Website Name 2) Publish On Social Networks 3) Add Styles 4) Add At Meta Descriptions, title tag, anchor text, and high quality meta tags 5) Build Backlinks 2. Commit (read) a long time of involvement in Web optimization 3. Take My Money! If you have a significant amount of traffic, and/or thousands of visits each month, I'm pretty sure Google will automatically index your page, regardless of its URL. As for the rest, here are a few points to consider: A user can report a page that is spam, or does not work for them. Google can then remove that page from its index, and other search engines might as well. Perhaps more importantly, the URL is not shown in most clients, so SEO is hard to do unless you are: Aware of your URL. Carefully monitoring analytics data (if you're using Google Analytics) to look for your pages, and easily noticed a new entry Lucky enough to be seen. This is why so many companies use just the H1 or H2 HTML tag (but no H1 tags or even meta title attribute, for obvious reasons). They can see them, and since they're linked in your H1 or H2, they don't need to wait until someone else clicks on them, but they're still on the page for eternity. EDIT: You don't have to worry about page age. If you can show a fresh, random image, that's ideal. Ideally, you'll be able to crawl content as you write it and do this in such a way that any new pages are updated at the same time as the old pages are updated (so you don't have a sudden gap in old content). That's probably the best and most robust way to do it, but it does mean keeping your data (especially images) separate from your content. You can tell Google to penalize links to removed pages (page=parameters), but unless your pages are deleted (which would mean they weren't working), that's unlikely to be a concern, unless you have a significant number of pages. Some suggestions: Facebook LinkedIn Twitter Ask your clients to like your site. Ask your clients to link to your site Ask everyone you can to give you one backlink. While it's not SEO (in a literal sense), the "People linking to me" pages can help you. Have fun! An easy way to find the most popular blogs is to perform a Google search on a keyword relevant to your topic. For example, if you want to learn how to design a website, you may search the term web design blogs to find websites that are highly ranked in search engines. This will give you an idea of which sites are viewed by most internet users, so you should give those sites a try to get your content out in front of the internet. Once you've done that, then it's time to start promoting your site.

There are no mysteries on the most proficient method to rank high with the significant web indexes because compelling site improvements are presently colossal. What is website streamlining? Before we examine that thing, you need to see first how web crawlers work and a touch of ability. Web crawlers are giving their clients the most applicable and state-of-the-art data to coordinate with the inquiry term utilized. They are refined bits of innovation that permit clients to rapidly discover applicable sites via looking for a word or an expression. Web search tool results are futile to clients if the data doesn't identify with the inquiry term or again if the outcomes are old. Individuals expect the most current and new data that is helpful to them. Refreshing your site each day and adding a few materials will assist you with getting seen by the web crawlers. Thus, if you sell any kind of item or administration on the web, you need to streamline your site for the web indexes, to support traffic and deals. It is because more than 90% of your business will probably come straightforwardly from web search tool results. What's more, therefore, streamline your site for web search tools for you to have the best arrangements in the whole world. Site design improvement (SEO) is the interaction by which website admins or online entrepreneurs use key duplicates to expand their site's status. Surely, the web has developed so quickly throughout the long term, and the opposition for the best internet searcher position has made a huge market. Thus, a superior comprehension of the crucial components of Search Engine Optimization is imperative for an online business' prosperity. Utilizing successful website streamlining methods will further develop the page rank of your site. Numerous stunts can Undoubtedly page rank; the best technique is to give great substance reliably. This appears to be a basic idea; however, multiple sites neglect to provide content that guests find intriguing. Destinations that offer intriguing, elegantly composed, and consistently refreshed range make exceptionally drew in guests who are bound to get back to the site in the coming days. Along these lines, if you can separate your site from those exhausting, inert locales, do it. You'll, without a doubt, have a bit nearer to accomplishing high page rank through site improvement. The following critical factor for a compelling website improvement is to incorporate watchwords and expressions inside your substance. To ensure that you are appropriately focusing on your market, you need to ensure that the watchwords and expressions you have on your site are the catchphrases and expressions that your site is upgraded for. The more keywords you use in your substance, the more probable it is that online guests will discover your web page when exploring those words. On the off chance that you are unfailing with these strategies, your general website streamlining will increase your page rank. You ought to likewise need to foster a connecting system as a piece of your website streamlining. In addition to the fact that this provides free publicizing for your site, it establishes the connection that your site is primarily on its associated joins. For each contact you have pointed back to you, that is one more opportunity for your likely client to discover you. The more inbound links you have highlighting your site, the higher you will be positioned in the web indexes. Another is to foster a substance trick. Individuals who will look from the web are searching for data. The more data you accommodate them and the more supportive it is, the almost sure you will make the deal. Composing articles is the best method to develop content for your site. When writing articles to post on your site, ensure that you foster a reasonable method for organizing their substance. You can do this by essentially adding another page to your site. This will permit additional articles to be added as you keep in touch with them and permit you to develop a document of articles that will keep up with to draw online guests. Ensure that you have remembered your chronicled articles for an index that is close to the root web of your webpage so the web search tools will list your online reports. Continuously remember that website improvement strategies are significant in fostering your webpage's status. In light of that, ensure that you compose top caliber, watchword-rich substance and connect your site to and from a conscious group of different locales. These things will assist with working on your website's prevalence and force expanded business through your online business.

Putnam Marketing is the leading full service search engine optimization and digital marketing agency in New England. Companies across all industries from virtual design to construction have realized the importance of SEO. The popularity and visibility of your web design are vital in ensuring a high-ranking spot on any search engine. The more visible your website is to potential customers, through a number of campaigns; email marketing and social media marketing the better the chance it has to be noticed by major search engines such as Yahoo, Google, Bing, and MSN. The project team at Putnam Marketing is always at the forefront of search engine optimization and seo. We know that if you want search engines to notice your business, then their strategies have to be on point in order make a real impact on page rank. Putnam Marketing SEO plans include; search results, meta descriptions, page titles, title tags, link building, internal links, backlinks and any pay-per-click all play a role in where your website lands on Google. Search engine optimization (SEO) strategies help to promote your website by using specific keywords, improving on-site optimization, and more. SEO is the process of optimizing your website for the search engines by increasing the ability of search engines to find and rank your content. The popularity and visibility of your website are vital in ensuring a high-ranking spot on search engines. SEO can be a dirty word for many small business owners as they hear it may be a great investment but also that you could be penalized. A penalty or a drop in rankings can cripple your business. I'm going to give you some tips on how to do SEO the smart way. The more visible your website is to potential customers, the better the chances it will be noticed by search engines such as Yahoo, Google, Bing, and MSN. If search engines do not notice, the internet also ignores your company’s website and your company’s presence. As a result, you are nonexistent in the enormous online market. Search engine optimization (SEO) strategies help to promote your website by using specific keywords, improving on-site optimization, and more. SEO is the process of optimizing your website for the search engines by increasing the ability of search engines to find and rank your content. What can you do then? What will you do to make sure that the search engines will recognize your website? The reason you own or manage a business is that you want it to gain financial success. But, of course, you do not want your website left hanging out there without a single visit or sale. Therefore, one of your company’s goals is to bring buying visitors to your website; this will help you bring traffic to your website and get a great ranking on the search engines. By now, you have at least heard of SEO or search engine optimization. If the acronyms confuse you, check our SEO Glossary for reference. To obtain the goals you want for your website, you must optimize your website. We’ll be honest optimizing your website takes a lot of work, so if you think you can’t do it, you can hire an SEO Company to do the work for you. But of course, do not hire just any SEO company; make sure it is the best one. Owning a business you want to make sure that it will gain lots of profits and be popular, but you can achieve this if you use search engine optimization. So yes, as mentioned earlier, working with an SEO Company can help you accomplish your goals. But you have to take time to find the best SEO Company. The Best and professional SEO company can guarantee the success of your website; with their methods, strategies, and experiences, they can assure you that you will gain traffic to your site and be on the top rank of the search engines. Yes, you know that many people use SEO internet for information, services, and products, using search engines. So if you will be on the top rank of the search engines, many internet users will visit your website. If you are looking for the best SEO Company, you can use search engines in doing so. You have to simply type the topic or subject of your website on major search engines such as Google and Yahoo. The search engines will give you plenty of results, but of course, all you have to do is open the top rank and look for the SEO Company that made it possible for the website to rank. Indeed, to gain the success you desire for your business, you have to work with the best SEO company that possesses the strategies, methods, and experiences that can aid any of your goals.

What would you say to Abraham Lincoln if you had to explain the Internet to him? When introducing a fundamental digital notion (such as “do you know what email is?”) to a man who wasn't born in the mid-1800s, hadn't been living in a cave, and boasted about how much “marketing” expertise he has, that was the only parallel I could think of. Cue eye roll. You can imagine my surprise when the world wide web and the words search results turned his smile into a quizzical, huh? When I Googled “how do you explain a marketing plan to Abe Lincoln 2021”, "web pages generational gap", "2021 vs 1860 marketing strategy", and, there were memes, jokes, and stand-up comedy routines based on that exact question. When it comes to marketing, Abe Lincoln was a man ahead of his time. He's one of the few people in history to have successfully campaigned for public office under his name without any previous political experience. Lincoln was the leader our country needed in the 1860s. He was open to new ideas, progressive, and forward-thinking. His dreams and visions for the future of our country changed the landscape forever. Surprisingly, he is also an excellent analogy for what businesses face today as they try to wade through all that is happening in internet services, digital marketing, and basic marketing research. You're probably familiar with Abraham Lincoln's claim to fame: he's the president who led the Union through the Civil War, kept Congress from breaking up the nation, and freed the slaves. But do you know Lincoln's stance on the invention of the steamboat? Or his thoughts about tariffs? Or: Does Lincoln have anything to teach modern-day business owners about leaving Fear behind and embracing the "new normal"? I'm not sure where you live, but if it's in the United States of America, I guess that men who look like Abe Lincoln (body type excluded) are still making business decisions with the bravery of Simba. And if you’re in the 30% not led by white old men, give yourself a pat on the back. Back to the star of this show. Lincoln spent most of his working life as a traveling salesman selling cheese, hats, and other sundries until his dad decided to make him a lawyer. Even a traveling salesman understands that search engine optimization SEO is how to communicate with potential clients. For the sake of argument, if 90% of America is accepting one type of currency, making collecting payment i.e. online payments and SOP why not put your hands up and roll with it. Here we step back in time, not accepting online payments in 2021 is corporate suicide. And, these ladies and gentlemen are the fear-filled leaders of today. These cowboys don’t even know what WiFi is, let alone how to unite a nation. When I hear “do we really need a freelancer” to design our social media marketing, search engine optimization, or online product services; what century is this? Lincoln would have not only jumped on the opportunity to collect money a decade ago (that’s an educated guess (traveling salesman was a clue), would have understood the concept of marketing today whether he’d been introduced to the hardware or not. A simple comparison of a sign in a store window and a landing page; your website is the first impression you can make with a potential client. When it comes to an understanding of social media, online marketing, and SEO, Abe Lincoln would have been just as lost as any of us in the 21st century. And as we've done here at Putnam Marketing for years, let's use Abe Lincoln to illustrate what those terms mean then and now. When you go to a website through a web browser like Chrome, Firefox, Safari, etc., the computers send each other messages through an application called "HTTP," and the message says "listen to this website." So, regardless of what someone is using to access the internet, they all send and receive information. When you click on a browser, you send a message to a server, but the server sends it back to their browser. So, when you’re on Putnam Marketing, you click on a map, and the server sends information about the address. The server is like the database of all of the information on websites. When you access a website, you are requesting the server to give you information about it. The internet collects all of these millions and millions of servers sending messages back and forth. Spoiler alert. You have heard of Ai. How is this a news flash to anyone under the age of 75? You read the same articles, watched the same news outlets, and somehow missed the 13,000 articles regarding the Patriot Act? The cliff notes version of the past 20 years for the boomers who missed it. Twenty years ago, the leaders of our country passed the Patriot Act, and you forfeited your right to privacy. They have been data mining your information for two decades. No, Google isn’t listening to your phone; they are running analytics on the most probable outcome of behavior based on past events. The concept of SEO isn’t complex. Marketing is not scary or confusing. The basic premise of marketing is emotion. A great example of how humans are not rational when their feelings are involved in this blog post. People are more likely to purchase when emotionally charged. It isn’t confusing. Marketing is basic propaganda and persuasion that leaders have been using since the beginning of time. Unless you’re giving your credit card number to a guy you’ve never met, or a full-blown hacker, you can go ahead and continue to live your life. And, marketers like us will go ahead a be sure that product placement is right where you’ll see it.

Hidden behind the simplicity of the word Google lies the key to ranking high on major search engines. SEO has created jobs in Marketing Departments, and entire companies have built their vision and mission statements on mastering SEO. But, what is SEO? The easiest way to explain SEO is to say it is the same as Googling it. It sounds like a simple concept because it is. The internet has grown so fast over the years, and the competition for the best search engine position has created an enormous market. There is an industry for it because many websites fail to provide content that visitors find interesting, website owners don’t know how to do it or don’t have the time. From your own experience, you know that a website that provides engaging, well-written, and regularly updated content makes you stay on or return. Websites with highly engaged visitors are more likely to return, purchase an item, show a friend, or use the material for a project. Set your website apart from those boring, lifeless sites by adding educational material, professional pictures, and a reason to visit. You’ll already be a step above your competition and are more likely to achieve high page rankings through search engine optimization. Therefore, a better understanding of the fundamental elements of Search Engine Optimization is vital for an online business’s success. Your digital marketing strategy starts with your end goal. Do you want people to recognize your brand, create credibility, or drive sales? Search Engine Optimization (SEO) has evolved into a time-consuming puzzle full of acronyms, keywords, and, surprisingly, you’ll be happy to hear; common sense. Let’s break this down into simple terms, and our goal is that by the time you finish reading, you’ll feel as though you have a loose handle on what SEO means. At Putnam Marketing, we hear “What is Search Engine Optimization?” daily, but discussing SEO means understanding how search engines work and why they work will help it make a lot more sense. Search engines provide users with the most relevant and up-to-date information to match the search term entered. Think of how many times a day you hear the phrase “Google It” or “What did Google say?” According to Scoop Whoop, Google processes over 40,000 search queries every second. With the massive number of active users on Google's search engine every day, it isn't a surprise this number is so high. Essentially, this amounts to over 3.5 billion searches per day and a whopping 1.2 trillion searches per year. Sophisticated codes written by programmers known as algorithms allow users to quickly find relevant websites by searching a specific word or a phrase, a keyword. Search engine results are useless to users if the website information doesn’t relate to the search term or if the products are outdated. Consumers don’t have the time or attention to look past the most up-to-date information useful to them. According to Forbes, the first page of Google captures 71% of search traffic clicks and can be as high as 92% in recent years. Second-page results are far from a close second, coming in at below 6% of all website clicks. Updating your website regularly and adding relative content will help you get noticed by search engines. Many tricks can increase page rank; the most effective method is to provide high-quality content consistently. Products, a person, or a place with an easy-to-navigate mobile website is the new normal. Adding (optimizing) pictures, content, white papers, case studies, link building, keyword research, landing pages, social media marketing, anchor text, page speed will also boost traffic and sales. Studies show that over 90% of your business will come directly from search engine results. To ensure that you are correctly targeting your ideal market, be sure that the keywords and phrases you have on your site are the keywords and phrases that your target customers will search for. The more keywords you use in your content, the more likely it is that online visitors will find your site when they (Google It) do some research with those words. Developing a linking strategy (often called backlinking; this is a backlink) as a part of your content marketing effort. Not only does this provide free advertising for your site, but it makes the impression that your site is imperative because of its affiliated links. For each link you have pointed back to you, that is another chance for your potential customer to find you. The more inbound links you have pointing to your site, the higher you rank in the search engines. Another SEO tip is to develop a content strategy. As you know from your own experience, people who search the internet are looking for information. The more information you provide for them and the more helpful it is, the more likely you will make the sale. Writing articles is the most effective way to build content for your site. When writing blog articles to post on your site, make sure that you develop a straightforward means of arranging the content. You can do this by simply adding a new page to your site and include categories. This will allow room for extra articles to be added as you write them and will allow you to build up an archive of articles that will continue to draw online visitors. Be sure to include your archived articles on the Blog page or a location in the menu located as a subfolder under the Blog so that search engines will catalog your online archived posts. If you are diligent with the tips and tricks above, your overall search engine optimization will increase your page rank. To summarize, write high-quality, keyword-rich content and link your site to and from relevant websites. We hope these ideas will help you improve your site’s popularity and drive traffic to your online business. Sources: 40 Jaw-Dropping Google Stats & Facts (2021 Edition) "40 Jaw-Dropping Google Stats & Facts (2021 Edition)". Websitebuilder.Org, 2020, https://websitebuilder.org/blog/google-stats/. Accessed 28 May 2021.

Hansen Bridge is a Custom Design, Manufacture, and Installation company of Timber Laminated Bridges based in New Hampshire. They have been crafting high-quality custom bridges since 1998, and have expanded to diversify their portfolio by introducing branches of expertise for Marine Construction and Repair in the Lake Sunapee Region. Hansen Bridge came to Putnam Marketing to update their collateral and improve their search engine rankings. Hansen Bridge currently offers four specific pages to highlight completed and in-process projects and Contact Us information. Websites: Build four websites to promote separate divisions of company services. Internet Presence: Hansen Bridge needs an updated project landing page in the form of a website, four brand brochures, three logos, and social media accounts for each division. Brand Presence: Hansen Bridge needs to integrate all digital content, UX, URL structure to funnel clients to the desired end page, and Google Webmaster Tools. Cost-effective: Hansen Bridge prefers efficient and responsive solutions from the Design/Marketing Company and clients. Hansen Bridge would like to continue building the Bridge logo and needs a professional and affordable solution for other divisions.

Organic search engine optimization is essential in developing a web presence and landing on search rankings. Traffic generated from organic search results generally is targeted traffic that will bring customers to your products or services. Covid 19 changed the way Americans live, and we have seen the explosion of businesses online. You may own an offline business and wish to take it online. If you haven’t yet, we can help. The basic principle of online and offline companies is the same. Social media, Bing ads, and Google Adwords will help spread the word but, let’s slow down before we teach you how to create an online business start with a website so customers can find you. Landing pages with a clear call to action and high-quality pictures will make the user experience top-notch. Be prepared to work hard and put in the effort required to make your online business successful. There are certain advantages of an online business, one of them being the numerous marketing opportunities. Several tools help in internet marketing, including natural SEO or natural search engine optimization. Not all of them need loads of money, so you don’t have to worry on that front. Some of these tools are readily available and better than many offline business marketing tools. Natural SEO is nothing but natural methods used for marketing against the sponsored or purchasing practices. Organic SEO is primarily of two types, off-page SEO and on-page SEO. The first of the two organic SEO strategies is the on-page organic SEO; it is the essential SEO technique performed on the web page. Here, the website owner needs to do keyword research to optimize the Title Tag, Keywords, Content, and Description, making sure that when the search engine checks the web page, the search engine results page will show that the keywords provided are relevant to the content provided on the web page. The other way search engines work is called off-page SEO and is performed at some other region other than the web page. One of the ways off-page organic SEO works are your inbound links to the web page from pages with similar keywords related to your website’s niche. When the search engines see several such inbound links from various sites in the same place and relevant keywords, they assume that other websites are visiting your webpage as a contender for the particular keywords. The organic SEO methods cost no money, whether it is submitting articles to various directories or blog posts, or even getting links back from other websites, unlike other practices of SEO such as Pay per Click, which is paid traffic coming from a paid search. Paid traffic is only limited to what you pay for. The minute your account is out of money, you’re PPC ads stop, and it contains the traffic, unlike natural SEO that continues to work. Many people are of the wrong notion that just paying for SEO gets them results, and they won’t have to work on optimizing their site. SEO experts believe that paid advertising is just not enough. Just because you have paid for it does not mean that this promotion will take care of your requirements. The main thing is that if you are spending money on paid advertising, you may not have a search-engine-optimized site. The entire purpose of SEO is to find methods of natural SEO that help your site rank high in the search engines.

how To get free, organic traffic to your website As a review: marketing SEO is the yellow pages for 2021. It is the foundation of your traffic (If these words are confusing we created a glossary). Search results, meta descriptions, page titles, title tags, link building, internal links, backlinks, and pay-per-click all play a role in where your website lands on Google. Search Engine Optimization (SEO in marketing) breaks it down to one of two things; improving your rankings on major search engines (think “have you Googled it?”, Bing, Yahoo, MSN) and providing valuable content to your visitors. The most important part of on-page SEO and the ranking, factors in being on the first-page search engine results. If you are looking for comprehensive, integrated marketing solutions for your business, then look no further. We put together a set of expert tips and techniques to help get you to help yourself and get those website rankings. These are the tips we have used to help hundreds of clients achieve their sales goals and yearly quotas. Plus, with all of these tips, you will ensure that the customer has a clear user experience, you will appear on search engine results pages and you will learn about the science of keyword research. There are a lot of intricate parts to creating a solid SEO strategy and one of them includes quality content. Start with keywords to increase your website’s search engine rankings. The question to ask yourself is: what are people looking for and how can you help them? A solid SEO strategy consists of changing up your content to grab your potential customer's attention. Along with professional pictures, creating content on a regular basis will help you get noticed. Routinely updating social media, SEO techniques also require steady, consistent content (we would say once or twice a week), it is imperative to frequently shake up the content on your website and bring new information often. The really great part is that this strategy works all over the Internet, not just blogs. As we get savvier and savvier on the World Wide Web, more users are seeking quality content than ever before. For this reason, work out a content strategy before you write or have your content produced. Sometimes, the people you think of as your competitors are really sharing content to bring traffic to their sites. 7 On-Page SEO Marketing Tips: When producing content, be creative and look at all content possibilities creatively. Web pages have to be engaging because that is what keeps people there. Think about it this way; people will visit you for a reason. If you need to develop content, consider the sense that they came. It's not about the number of readers. This is most definitely a case where you need more than the numbers. I don't care how many views. I care about the effect I'm having on the customers and subscribers on the other end of the spectrum. This is truly about the customer. It is essential to know about your brand because there is this idea that everything will be sold to customers. You need to understand what it means from the top of the customer's perspective. Remember that your goal is still the same. You want to sell as much value as you can to your audience. On a personal note, we all said that we've struggled with this. Pro tip: sell the value. The content from another perspective, and regardless of the result, consumers found value in it. Talk about branding yourself and having a solid voice; this is a real game-changer. True success online comes from knowing and delivering value and delivering it regularly to your audience. Think of it this way; if it were an off-line experience, what could you offer that was as valuable as gold? This is where you need to focus on your content. Balancing staid corporate image to something organic is the concept for survival in today's world. By following these tips, you will have the strategy to drive more traffic to your website and get your SEO rankings up there. Remember, everyone on the Internet is looking for the same thing; value. This is genuinely a game-change; make it your objective to create a quality strategy!

Hidden behind the simplicity of the word Google lies the key to ranking high on major search engines. SEO has created jobs in Marketing departments, and entire companies have built their mission statement on mastering SEO. But, what is SEO? The easiest way to explain SEO is to say it is the same as Googling it. It sounds like a simple concept because it is. The internet has grown so fast over the years, and the competition for the best search engine position has created an enormous market. There is an industry for it because many websites fail to provide content that visitors find interesting, and website owners don’t know how to do it or don’t have the time. From your own experience, you know that a website that provides engaging, well-written, and regularly updated content makes you stay on or return. Websites with highly engaged visitors are more likely to return, purchase an item, show a friend, or use the material for a project. Set your website apart from those boring, lifeless sites by adding educational material, professional pictures, and a reason to visit. You’ll already be a step above your competition and are more likely to achieve high page rankings through search engine optimization. Therefore, a better understanding of the fundamental elements of Search Engine Optimization is vital for an online business’s success. Your digital marketing strategy starts with your end goal. Do you want people to recognize your brand, create credibility, or drive sales? Search Engine Optimization (SEO) has evolved into a time-consuming puzzle full of acronyms, and keywords, and, surprisingly, you’ll be happy to hear; common sense. Let’s break this down into simple terms, and our goal is that by the time you finish reading, you’ll feel as though you have a loose handle on what SEO means. At Putnam Marketing, we hear “What is Search Engine Optimization?” daily, but discussing SEO means understanding how search engines work and why they work will help it make a lot more sense. In order to improve online customers and client retention, Putnam Marketing empowers organizations to recognize their inherent skills through Brand Archetypes. Search engines provide users with the most relevant and up-to-date information to match the search term entered. Think of how many times a day you hear the phrase “Google It” or “What did Google say?” According to Scoop Whoop, Google processes over 40,000 search queries every second. With the massive number of active users on Google’s search engine every day, it isn’t a surprise this number is so high. Essentially, this amounts to over 3.5 billion searches per day and a whopping 1.2 trillion searches per year. Sophisticated codes written by programmers known as algorithms allow users to quickly find relevant websites by searching a specific word or phrase, a keyword. Search engine results are useless to users if the website information doesn’t relate to the search term or if the products are outdated. Consumers don’t have the time or attention to look past the most up-to-date information useful to them. According to Forbes, the first page of Google captures 71% of search traffic clicks and can be as high as 92% in recent years. Second-page results are far from a close second, coming in at below 6% of all website clicks. Updating your website regularly and adding relative content will help you get noticed by search engines. Many tricks can increase page rank; the most effective method is to provide high-quality content consistently. Products, a person, or a place with an easy-to-navigate mobile website is the new normal. Adding (optimizing) pictures, content, white papers, case studies, link building, keyword research, landing pages, social media marketing, anchor text, and page speed will also boost traffic and sales. Studies show that over 90% of your business will come directly from search engine results. To ensure that you are correctly targeting your ideal market, be sure that the keywords and phrases you have on your site are the keywords and phrases that your target customers will search for. The more keywords you use in your content, the more likely it is that online visitors will find your site when they (Google It) do some research with those words. Developing a linking strategy (often called backlinking; this is a backlink) as a part of your content marketing effort. Not only does this provide free advertising for your site, but it makes the impression that your site is imperative because of its affiliated links. For each link you have pointed back to you, that is another chance for your potential customer to find you. The more inbound links you have pointing to your site, the higher you rank in the search engines. Another SEO tip is to develop a content strategy. As you know from your own experience, people who search the internet are looking for information. The more information you provide for them and the more helpful it is, the more likely you will make the sale. Writing articles is the most effective way to build content for your site. When writing blog articles to post on your site, make sure that you develop a straightforward means of arranging the content. You can do this by simply adding a new page to your site and including categories. This will allow room for extra articles to be added as you write them and will allow you to build up an archive of articles that will continue to draw online visitors. Be sure to include your archived articles on the Blog page or a location in the menu located as a subfolder under the Blog so that search engines will catalog your online archived posts. If you are diligent with the tips and tricks above, your overall search engine optimization will increase your page rank. To summarize, write high-quality, keyword-rich content and link your site to and from relevant websites. We hope these ideas will help you improve your site’s popularity and drive traffic to your online business. Source: “40 Jaw-Dropping Google Stats & Facts (2021 Edition)“. Websitebuilder.Org, 2020, https://websitebuilder.org/blog/google-stats/ Accessed 28 May 2021. #PutnamMarketingBlog #SEO #whatisanseo #seomarketingdefinition #seoinmarketing #seomarketingtips #searchengineoptimization #Searchresults #seomarket #seocompanymarketingtips #seoformarketing #whatisseo #seodigitalmarketing #titletags #whatisaSEO #whatisseoandhowitworks

The ultimate goal is to help you get more site visitors and ultimately buyers. A Facebook Business Manager in Facebook Marketplace, Facebook Market, Facebook Ads, Facebook Creator Studios, Google Ad managers, Google SEO Agencies, and Search Engines keep the focus on search engine optimization. These creators forget that professional SEO services and the best SEO agencies follow guidelines on what content is; website content is still website content. What this means is they are producing promotional content is designed to cause Google to notice their site. Don’t forget that SEO agencies near you remember that your target audience (your site visitors) always comes first. Therefore, the content produced lately has one goal in mind; to make the content rank come first. The best SEO companies know that all the traffic in the world doesn’t convert visitors into buyers. That's why - SEO services are producing SEO content that keeps the human visitor first. Unfortunately, local SEO Agencies are getting a bad name because it is tedious and repetitive. Most of these pages would never have made it onto a site, except that the site owner wanted to rank higher for a specific keyword. In the interest of salvaging the excellent name of search engine optimization, before it's too late, some SEO Agency guidelines are below. SEO services list provide content that is: Written for the visitor. Unique and purposeful. Natural-sounding - it flows. SEO Agency Content Is Not: Written exclusively with the engines in mind. Mirrored, adjusted, or altered to create new pages by simply changing keyphrases. Stiff, forced, or overly repetitive. Good SEO Experts, Agencies, and Companies provide content that: First, understand who you are writing to; buyers! Attract buyers and sellers. Choose what the focus of the page will be. Create a plan outlining the message you want to convey. Decide how best to communicate that message to your particular target customers. Choose which key phrases will incorporate into the copy. Make sure those keyphrases work well with the page and the planned copy. Incorporate critical phrases as you write (not after you register) to flow naturally with the planned message. The Don'ts for SEO Businesses: Create a plan based solely on how to rank high. Replace *every* instance of a generic term (car) with a keyphrase (red, convertible vehicle). Add pages of copy simply to appease the search engines Rely on useless keyword density ratios and formula Shove keyphrases everywhere possible. (No, it won't get you banned, but it will sound completely ridiculous!) SEO content production is not the process of writing exclusively for search engines. It is the process of writing copy to appeal to your visitors while including elements to help the search engines and your visitors understand what the page is all about. If you remember who truly makes or breaks your site's success (your customers!) and focus on them, you're sure to create SEO content that brings buyers to your website. For More SEO Tips and Tricks visit our Blog.

Our Story We stumbled into SEO by chance. What began as helping our friends grow their businesses, we started learning SEO. That's how we started. Little did we know then that what originated as a hobby would become our full-time job. We have grown a lot since then, but our commitment to perfection remains. You can't afford not to have SEO The easiest way to explain SEO is to say it is the same as Googling it. What is SEO? Why is SEO so Important? Do I Really Need SEO? SEO is the practice of optimizing individual web pages in order to rank higher and receive relevant traffic from search engines. If Google doesn't find you, potential clients won't either. SEO is important because it assists search engines (Google, Bing, MSN) understand your website and its content. Set your website apart from your competition, add keywords, informative content, professional pictures, and a reason to visit. It can then identify whether it is relevant to a searcher's query. Drive Traffic To Your Site Search engine results are useless to users if the website information doesn’t relate to the search term or if the product descriptions are outdated. Do I Really Need SEO? We know cell phones aren't going away, phone books aren't coming back, and using a pager to find your friends isn't a thing, so if you embrace technology, it can work magic for you. If you want your website to naturally generate traffic without you having to advertise on social media every day, then you need to pay attention to your SEO. Unless you've lived under a rock for the past 15 years, you understand the efficiency Google has brought to our everyday lives. Search engines provide users with the most relevant and up-to-date information to match the search term entered. Think of how many times a day you hear the phrase “Google It” or “What did Google say?”

When we were getting started we needed an SEO quick glance guide to what we were hearing. The team at Putnam Marketing made a quick and convenient list for you to understand industry words when in a pinch. If you think of something we're missing shoot us an email and we'll add it. SEO GLOSSARY Algorithm: A program used by search engines to determine what pages to suggest for a given search query. Alt-text: A description of a graphic, which usually isn’t displayed to the end-user, unless the graphic is undeliverable, or a browser is used that doesn’t display graphics. Alt-text is important because search engines can’t tell one picture from another. Special web browsers for visually challenged people rely on the alt text to make the content of graphics accessible to the users. Analytics: A program that assists in gathering and analyzing data about website usage. Google Analytics is a feature-rich, popular, free analytics program. Anchor text: The user-visible text of a link. Search engines use anchor text to indicate the relevancy of the referring site and of the link to the content on the landing page. Ideally, all three will share some keywords in common. Authority (trust, link juice, Google juice): The amount of trust that a site is credited with for a particular search query. Authority/trust is derived from related incoming links from other trusted sites. Authority site: A website that has many incoming links from other related experts/hub sites. Because of this simultaneous citation from trusted hubs an authority site usually has high trust, page rank, and search results placement. Wikipedia is an example of an authority site. Backlink (inlink, incoming link): Any link to a page or site from any other page or site. Black hat: Search engine optimization tactics that are counter to best practices such as the Google Webmaster Guidelines. Blog: A blog is a website that presents content relevant to business/personal goal in a more or less chronological series. Content may or may not be time-sensitive. Most blogs use a Content Management System such as WordPress rather than individually crafted Webpages. Because of this, the Blogger can choose to concentrate on content creation instead of arcane code. Cloak: The practice of delivering different content to the search engine spider than that seen by the human users. This Black Hat tactic is frowned upon by the search engines and carries a virtual death penalty of the site and domain being banned from the search engine results. Comment spam: A term referencing a broad category of spambot or spammer postings which abuse web-based forms to post unsolicited advertisements as comments on forums, blogs, wikis and online guestbooks. Content Management System (CMS): Programs such as WordPress, which separate most of the mundane Webmaster tasks from content creation so that a publisher can be effective without acquiring or even understanding sophisticated coding skills if they so choose. Content (text, copy): The part of a web page that has rich verbiage and adds value to the end user. Advertising, navigation, branding, and boilerplate are not usually considered to be content. Crawler (bot, spider): A program that moves through the world wide web or a website by way of the link structure to gather data. Directory: A site devoted to directory pages. The Yahoo directory is an example. Doorway (gateway): A web page that is designed specifically to attract traffic from a search engine. Doorway pages have acquired something of a bad reputation due to the frequent use (and abuse) of doorways in spamming the search engines.A doorway page that redirects users (but not spiders) to another site or page is implementing cloaking. Duplicate content: Content that is similar or identical to that found on another website or page. A site may not be penalized for serving duplicate content but it will receive little if any Trust from the search engines compared to the content that the SE considers to be the original. Gateway page (doorway page): See above. A web page that is designed to attract traffic from a search engine and then redirects it to another site or page. A doorway page is not exactly the same as cloaking but the effect is the same in that users and search engines are served different content. Googlebot: Google’s bot/spider program. A bot is arguably the most important part of SEO: If your site can't be found, how will you increase traffic? While designing a blog, ask yourself this: Can a bot crawl through your website, and not just hit the first page? HTML (HyperText Markup Language) directives or “markup” are used to add formatting and web functionality to plain text for use on the internet. HTML is the mother tongue of the search engines, and should generally be strictly and exclusively adhered to on web pages. Indexed Pages: The pages on a site that have been indexed. Keyword - key phrase: The word or phrase that a user enters into a search engine. Think "what is SEO?" Keyword cannibalization: The excessive reuse of the same keyword on too many web pages on the same site. This practice makes it difficult for the users and the search engines to determine which page is most relevant for the keyword. Keyword density: The percentage of words on a web page which are a particular keyword. If this value is unnaturally high the page may be penalized. Keyword research: The hard work of determining which keywords are appropriate for targeting. Keyword stuffing (keyword spam): Inappropriately high keyword density. Link: This is a link. An element on a web page that can be clicked on to cause the browser to jump to another page or another part of the current page. Link building: Link building is super important to SEO. It is the process of increasing the number and quality of inbound links to a webpage. Link Juice: (Trust, Authority, Pagerank) META tags: Statements within the HEAD section of an HTML page which furnishes information about the page. META information may be in the SERPs but is not visible on the page. It is very important to have unique and accurate META title and description tags, because they may be the information that the search engines rely upon the most to determine what the page is about. Also, they are the first impression that users get about your page within the SERPs. Mirror site: An identical site at a different address. Natural/Organic search results: The bottom line of SEO. The search engine results which are not sponsored, or paid for in any way. Nofollow: A command found in either the HEAD section of a web page or within individual link code, which instructs robots to not follow either any links on the page or the specific link. A form of link condom. PageRank (PR): a value between 0 and 1 assigned by the Google algorithm, which quantifies link popularity and trust among other (proprietary) factors. Robots.txt: a file in the root directory of a website used to restrict and control the behavior of search engine spiders. Scrape: copying content from a site, often facilitated by automated bots Search engine (SE): a program, which searches a document or group of documents for relevant matches of a user keyword phrase and returns a list of the most relevant matches. Internet search engines such as Google and Yahoo search the entire internet for relevant matches. SEM: Short for search engine marketing, SEM is the marketing focus of SEO. SEM includes things such as search engine optimization, paid listings, and other search-engine related services and functions that will increase exposure and traffic to your Website. SEO: Short for search engine optimization, the process of increasing the number of visitors to a Web site by achieving a high rank in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that users will visit the site. It is common practice for Internet users to not click past the first few pages of search results, therefore high rank in SERPs is essential for obtaining traffic for a site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be indexed and favorably ranked by the search engine. SERP Search Engine Results Page Site map: A page or structured group of pages that link to every user accessible page on a website, and hopefully improves site usability by clarifying the data structure of the site for the users. An XML sitemap is often kept in the root directory of a site just to help search engine spiders to find all of the site pages. Spamdexing: Spamdexing or search engine spamming is the practice of deceptively modifying web pages to increase the chance of them being placed close to the beginning of search engine results, or to influence the category to which the page is assigned in a dishonest manner. - Wikipedia White hat: SEO techniques, which conform to best practice guidelines, and do not attempt to unscrupulously “game” or manipulate SERPs. #bloggingtips #PutnamMarketingBlog #SEO #content #seoglossary #seokeywords